The Bloc Joins Montefiore Health System in Celebrating the Launch of New Brand Campaign: DOING MORE

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Apr 06, 2016, 10:57 ET

NEW YORK, April 6, 2016 /PRNewswire/ -- A nearly year-long collaboration between The Bloc and Montefiore Health System has resulted in a stunning omnichannel brand experience showcasing Montefiore's impressive history of firsts, centers of excellence, expansive offering, renowned research, and its expansion into the Westchester and Hudson Valley communities.

Doing More for children at The Children's Hospital at Montefiore

Doing More for Westchester, Hudson Valley and The Bronx communities

"Montefiore's DOING MORE campaign provides a compelling experience for the audience," according to Elizabeth Elfenbein, Creative Partner at The Bloc. "We developed a distinctive gallery theme to frame the art and science of Montefiore's accomplishments, and a dynamic community portrait features real people from communities served by Montefiore, to highlight their expanded geographical footprint. All this is set to original music that will become the sound of Montefiore. Animated sculptural elements reveal that MORE is embedded in the name, just as DOING MORE is embedded in Montefiore's culture."

The unique DOING MORE brand experience extends across television, radio, digital, print, outdoor, and social media. "We've conceived an idea that can be woven into the tapestry of Montefiore and grow as the organization grows," said Ms. Elfenbein.

Loreen Babcock, Vice President and Chief Marketing Officer for Montefiore Health System noted that, "The Bloc was selected for this assignment based on their recognized abundance of creativity. The task for all of us was to call attention to Montefiore's commitment and dedication to delivering exceptional, high quality, and innovative care in a truly memorable way. The Bloc fulfilled our expectations, translating the challenge and strategy in brilliant and evocative creative expression across every platform."

The Bloc team worked with Hone Production and director Dael Oates from Chromista to create a signature look for the campaign, with Whitehouse handling the edit and The Mill handling post-production, including CG. They also worked with Sonic Union on sound design and with Joel Simon from JSM Music creating the signature music tracks.

"This is a celebration not just for Montefiore, but for our agency too," commented Jennifer Matthews, President and Managing Partner at The Bloc. "We're proud to tell Montefiore's unique story and their unwavering commitment to better healthcare for more communities. It's an exciting and rewarding relationship."

About The Bloc: The Bloc is a leading healthwellness creative engagement agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The Bloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.

Find out more about The Bloc:

Site: thebloc.com

Twitter: https://twitter.com/thecementbloc

Facebook: https://www.facebook.com/The-Bloc-128058890556837/

About Montefiore Health System: Montefiore is a premier academic health system and the university hospital for Albert Einstein College of Medicine. Combining nationally recognized clinical excellence with a population health perspective that focuses on the comprehensive needs of the communities it serves, Montefiore delivers coordinated, compassionate, science-driven care where, when, and how patients need it most. Montefiore consists of eight hospitals and an extended care facility with a total of 2,747 beds, a school of nursing, and state-of-the-art primary and specialty care provided through a network of more than 150 locations across the region, including the largest school health program in the nation and a home health program. The Children's Hospital at Montefiore is consistently named in U.S. News' "America's Best Children's Hospitals." Montefiore's partnership with Albert Einstein College of Medicine advances clinical and translational research to accelerate the pace at which new discoveries become the treatments and therapies that benefit patients. Montefiore Health System derives its inspiration for excellence from its patients and community and continues to be on the frontlines of developing innovative approaches to care.

For more information about Montefiore:

Site: Doingmoremontefiore.org

Twitter: https://twitter.com/MontefioreNYC

Facebook: https://www.facebook.com/search/top/?q=montefiore%20medical%20center

Contact: Jennifer Matthews, 212-524-6206

Photo - http://photos.prnewswire.com/prnh/20160406/352121

Photo - http://photos.prnewswire.com/prnh/20160406/352122

Photo - http://photos.prnewswire.com/prnh/20160406/352123

SOURCE The Bloc