The Bloc Named Advertising Agency Of The Year At The PM360 Trailblazer Awards

NEW YORK, Sept. 28, 2015 /PRNewswire/ -- Recognized for its stellar track record of innovation, talent development, social responsibility, and creative excellence, The Bloc was honored as the Advertising Agency of the Year at the PM360 Trailblazer Awards, held last Friday at Gotham Hall in Manhattan.

The Bloc also took home Gold in the Direct-To-Patient Campaign category, for its work on Kineret with Swedish Orphan Biovitrum (Sobi). Additionally, The Bloc was a finalist in five other categories: Professional Website for Bunavail, with BioDelivery Sciences; Product Launch, Professional Campaign, and Sales Aid for Bexsero, with Novartis Vaccines; and Self-Promotion for Indigenus, the independent global network of which The Bloc is a founding member.

"We are thrilled to be honored as Advertising Agency of the Year," said Managing Partner Jennifer Matthews, "and to be recognized for exceptional work in so many other categories for our work across HCP and patient audiences is a testament to the impressive talent and bench strength at The Bloc."  

"2015 is proving to be a banner year for The Bloc," adds Susan Miller Viray, Founding Partner. "We celebrated our 15th anniversary and opened the doors to our new headquarters in July, upgrading our facilities to foster a community for creativity, innovation, and growth. Our Advertising Agency of the Year win is further reinforcement of the terrific momentum we're experiencing this year."

The PM360 Trailblazer Awards honor the pharmaceutical and medical device marketers and companies whose work over the past year best exemplifies forward-thinking innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on content, format, success in reaching targeted audience, and overall quality. 

Says Anna Stashower, CEO and Publisher of PM360, "All of our winners faced fierce competition as we received an overwhelming number of submissions, but each demonstrated a remarkable achievement through their strategy, execution and, ultimately, value to the industry."

Winners will be featured in the October issue of PM360.

About The Bloc: The Bloc is a leading healthwellness creative engagement agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The Bloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.

PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment.  PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards, and Initiative Awards.

Contact:
The Bloc
32 Old Slip
New York, NY 10005
212-524-6200
[email protected]

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SOURCE The Bloc

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