The Body Shop Launches Green eGift Card Program from CashStar

PORTLAND, Maine, Oct. 24, 2012 /PRNewswire/ -- The Body Shop, the original, natural and ethical beauty brand, today launched a new earth-friendly eGift Card service powered by CashStar, the world's leading digital gifting and incentives company. Customers can now conveniently purchase and send personalized eGift Cards to loved ones for redemption online or at any of the thousands of The Body Shop stores across the U.S. and Canada.

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"As a company dedicated to protecting the planet and using natural ingredients, we found eGift Cards to be a thrilling opportunity for The Body Shop brand," said Alfred Montalvo, senior director of emerging channels at The Body Shop. "Through this new partnership with CashStar, our customers can now save plastic resources and reduce their carbon footprint by sending gift cards digitally. We are excited to be able to further extend our green efforts to the gift card experience."

The Body Shop joins more than 250 brands in the CashStar retailer network. CashStar's digital gifting platform powers the majority of U.S. retailers' digital gift card programs, offering consumers an unmatched personalized digital gifting experience via email, mobile and social channels. Consumers can customize the eGift Cards with a personal message or photo and choose to send it directly to the recipient immediately or on a future date.

"As consumers become increasingly digital and mobile, businesses are forced to re-think the way they approach the gifting experience," said David Stone, co-founder and CEO of CashStar. "Innovative retailers like The Body Shop recognize the value, convenience and environmental-friendliness of bringing gift cards into the digital age."

About The Body Shop
The Body Shop International plc is the original ethical beauty brand, with over 2,700 stores in over 63 markets worldwide. The Body Shop seeks out wonderful natural ingredients from all four corners of the globe to deliver products bursting with effectiveness, to enhance your natural beauty. By striving to use the planet's resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Fair Trade program, to have introduced 100% recycled packaging, and to raise funds and awareness on key issues of the day, including the sex trafficking of the most vulnerable in our society, children and young people. For more information, go to www.thebodyshop-usa.com or www.facebook.com/thebodyshop.

About CashStar, Inc.
CashStar is the world's leading preferred digital gifting and incentives partner for retailers. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy Canada, The Body Shop, Gap, Groupon, The Home Depot, Mandarin Oriental, Pottery Barn, QVC, Staples, Starbucks and T.G.I. Friday's. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail [email protected].

Media Contacts:

Pauline Louie
Schwartz MSL
[email protected]
(781) 684-0770

Vijay Lalwani
Bratskeir & Company
[email protected]
(212) 679-2233

SOURCE CashStar, Inc.