The Brandon Agency Launches 'Why We Buy' Consumer Research Panel

Early Panel Findings Reflect Strength of Couponing and Effective Mediums for Coupon Placement

Dec 08, 2010, 13:28 ET from The Brandon Agency

MYRTLE BEACH, S.C., Dec. 8, 2010 /PRNewswire/ -- Representatives of The Brandon Agency recently launched the "Why We Buy" Consumer Research Panel, an exclusive panel comprised of more than 4,300 consumer participants ranging in age, education, income and family status. The Brandon Agency utilizes this panel to gain a deeper insight into the minds of consumers, better understand their buying patterns and history and, in turn, generate more effective marketing initiatives for Agency clients.

One of the most recent panels conducted by the Agency focused on insightful information about coupons and couponing programs.

With the "Why We Buy" study, 97 percent of respondents said they use coupons.   Based on panel findings, for the products/services being marketed, coupon location is everything. Panel results also show that online coupons are rapidly gaining acceptance among consumers, while newspaper circulars continue to be the number one source.  Additionally, panel results indicate that printed coupons still play an important role for essentials and routine/habit-based purchases, while the empowered consumer is seeking out online coupons for discretionary purchases and those items with a lower sense of immediacy. To learn more about these findings, visit http://bit.ly/d0VtzS.

"As The Brandon Agency continues to evolve, we are constantly adding new services for our clients," said Scott Brandon, president of The Brandon Agency. "The information we gain from the 'Why We Buy' Consumer Research Panel becomes a valuable tool for our Agency because, as marketers, it allows us to peer inside the minds of the consumers, therefore helping us make more educated and strategic recommendations for our clients' businesses."  

Founded in 1959, The Brandon Agency is a full service marketing firm operating on the leading edge of change in the advertising industry.

The Agency's client list includes Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Best Golf Cars, Community FirstBank, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina/EdisonLearning, McCall Farms, Yeti Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, Myrtle Beach National Company, Palmetto Rural Telephone Cooperative, Springs Creative Products Group, LLC, Dataw Island and HTC Communications.

The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C.

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Scott Brandon

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SOURCE The Brandon Agency