The Brazilian Savory Snacks Market: What Consumers Eat and Why?

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Jan 21, 2014, 06:37 ET

LONDON, Jan. 21, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Brazilian Savory Snacks Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Savory Snacks market in Brazil from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Savory Snacks market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
At present the market is skewed towards younger consumers and this is likely to continue. While snacks marketers must account for the health and responsible marketing agendas, it is clear that understanding the trends prevalent among these consumers will be the key to maximizing future sales.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Sheer population dynamics, combined with the tendency of younger consumers to more frequently consume these products, means that the market is highly youth orientated. Compared to some other countries however, the consumption frequency is not that high, and marketers must account for both health and responsible marketing concerns in their approaches.

While the pattern of trend influence varies by category, in general, the leading trends reflect the relatively young profile of consumers. The overriding trends relate more to Fun and Enjoyment and this will help set a clear direction for product positioning in the future.

In some product categories by value, Private Label products have had only limited success, but in others, their share is in excess of 50%. This highlights that Brazilian consumers are willing to regularly consume Private Label products in this market and branded products will need to work hard to defend against further share loss in all product categories in the future.

Key Highlights

In common with many countries, Potato Chips are the largest single category in terms of value sales, but Nuts & Seeds are also popular, taking second position. Consumer tastes in Brazil are therefore different to some of the other major country markets for Savory Snacks, creating some different areas of opportunity for manufacturers.

Despite men accounting for less than half of the population they are more frequent consumers of Savory Snacks in Brazil and therefore account for a larger share of the overall market than women.

In the organized part of the market the leading four retailers of organized retail in Brazil account for almost two-fifths of the Savory snacks market by volume. For players seeking to establish share quickly this means that developing successful relationships with these leading retailers in the organized retail market will be key to future success.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Savory Snacks Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups

3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ethnic/traditional Snacks
3.2.2 Meat Snacks
3.2.3 Nuts and Seeds
3.2.4 Popcorn
3.2.5 Potato Chips
3.2.6 Pretzels
3.2.7 Processed Snacks
3.3 Behavioral Trends and Market Value
3.3.1 Ethnic/traditional Snacks
3.3.2 Meat Snacks
3.3.3 Nuts and Seeds
3.3.4 Popcorn
3.3.5 Potato Chips
3.3.6 Pretzels
3.3.7 Processed Snacks
4 Consumption Analysis

4.1 Consumption Frequencies by Age and Gender
4.1.1 Ethnic/traditional Snacks
4.1.2 Meat Snacks
4.1.3 Nuts and Seeds
4.1.4 Popcorn
4.1.5 Potato Chips
4.1.6 Pretzels
4.1.7 Processed Snacks
4.2 Consumer Profiles by Product Category
4.2.1 Ethnic/traditional Snacks
4.2.2 Meat Snacks
4.2.3 Nuts and Seeds
4.2.4 Popcorn
4.2.5 Potato Chips
4.2.6 Pretzels
4.2.7 Processed Snacks
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Savory Snacks Brand Choice and Private Label Consumer Penetration

5.2.1 Ethnic/traditional Snacks
5.2.2 Meat Snacks
5.2.3 Nuts and Seeds
5.2.4 Popcorn
5.2.5 Potato Chips
5.2.6 Pretzels
5.2.7 Processed Snacks
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Savory Snacks
6.1.2 Ethnic/traditional Snacks
6.1.3 Meat Snacks

6.1.4 Nuts and Seeds
6.1.5 Popcorn
6.1.6 Potato Chips
6.1.7 Pretzels
6.1.8 Processed Snacks
7 Consumption Impact: Market Valuation
7.1 Savory Snacks Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Savory Snacks Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category

7.3 Savory Snacks Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice, and Category Share Of Organized Retail
8.1 Retailer Volume Of Organized Retail Share
8.1.1 Retailer Volume Of Organized Retail Share in Savory Snacks
8.2 Retailer Volume Of Organized Retail Share by Category
8.2.1 Retail Share by Volume Of Organized Retail - Ethnic/traditional Snacks
8.2.2 Retail Share by Volume Of Organized Retail - Meat Snacks
8.2.3 Retail Share by Volume Of Organized Retail - Nuts and Seeds
8.2.4 Retail Share by Volume Of Organized Retail - Popcorn
8.2.5 Retail Share by Volume Of Organized Retail - Potato Chips
8.2.6 Retail Share by Volume Of Organized Retail - Pretzels
8.2.7 Retail Share by Volume Of Organized Retail - Processed Snacks
8.3 Profiles of End-Consumers of Savory Snacks, by Retailer Used
8.3.1 Carrefour
8.3.2 Companhia Brasileira de Distribuicao
8.3.3 Irmaos Bretas
8.3.4 Lojas Americanas

8.3.5 Prezunic
8.3.6 Wal-Mart
8.3.7 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Savory Snacks Market
Table 2: Foreign Exchange Rate - BRL vs. USD
Table 3: Brazil Survey Respondent profile (weighted), 2012
Table 4: Brazil Savory Snacks Value Share (%), by Age Groups, 2012
Table 5: Brazil Savory Snacks Value Share (%), by Gender, 2012
Table 6: Brazil Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Brazil Savory Snacks Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Brazil Savory Snacks Value Share (%) by Wealth Groups, 2012
Table 9: Brazil Savory Snacks Value Share (%) by Busy Lives Groups, 2012
Table 10: Brazil Ethnic/traditional Snacks Consumer Group Share (% market value), 2012

Table 11: Brazil Meat Snacks Consumer Group Share (% market value), 2012
Table 12: Brazil Nuts and Seeds Consumer Group Share (% market value), 2012
Table 13: Brazil Popcorn Consumer Group Share (% market value), 2012
Table 14: Brazil Potato Chips Consumer Group Share (% market value), 2012
Table 15: Brazil Pretzels Consumer Group Share (% market value), 2012
Table 16: Brazil Processed Snacks Consumer Group Share (% market value), 2012
Table 17: Brazil Total Ethnic/traditional Snacks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: Brazil Total Meat Snacks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: Brazil Total Nuts and Seeds Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: Brazil Total Popcorn Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: Brazil Total Potato Chips Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: Brazil Total Pretzels Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: Brazil Total Processed Snacks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: Brazil Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: Brazil Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: Brazil Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: Brazil Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: Brazil Nuts and Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012

Table 29: Brazil Nuts and Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: Brazil Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: Brazil Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: Brazil Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: Brazil Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: Brazil Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: Brazil Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: Brazil Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: Brazil Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Table 38: Brazil Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2012
Table 39: Brazil Meat Snacks Consumer Profiles (% consumers by sub-group), 2012
Table 40: Brazil Nuts and Seeds Consumer Profiles (% consumers by sub-group), 2012
Table 41: Brazil Popcorn Consumer Profiles (% consumers by sub-group), 2012
Table 42: Brazil Potato Chips Consumer Profiles (% consumers by sub-group), 2012
Table 43: Brazil Pretzels Consumer Profiles (% consumers by sub-group), 2012
Table 44: Brazil Processed Snacks Consumer Profiles (% consumers by sub-group), 2012
Table 45: Brazil Savory Snacks Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 46: Brazil Ethnic/traditional Snacks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: Brazil Meat Snacks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: Brazil Nuts and Seeds Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: Brazil Popcorn Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: Brazil Potato Chips Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: Brazil Pretzels Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: Brazil Processed Snacks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: Brazil, Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: Brazil, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: Brazil, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: Brazil, Nuts and Seeds: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: Brazil, Popcorn: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: Brazil, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012

Table 59: Brazil, Pretzels: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: Brazil, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: Brazil Savory Snacks Market Value (Brazilian Real million), by Category, 2012
Table 62: Brazil Savory Snacks Market Value (US$ million), by Category, 2012
Table 63: Brazil Savory Snacks Market Volume (Kg m), by Category, 2012
Table 64: Brazil Savory Snacks Market Value (US$ million), by Category, 2012
Table 65: Brazil Savory Snacks Expenditure Per Capita (Brazilian Real), by Category, 2012
Table 66: Brazil Savory Snacks Expenditure Per Capita (US$), by Category, 2012
Table 67: Brazil Savory Snacks Expenditure Per Household (Brazilian Real), by Category
Table 68: Brazil Savory Snacks Expenditure Per Household (US$), by Category
Table 69: Brazil Savory Snacks Market Volume (Kg m), by Category, 2012
Table 70: Brazil Savory Snacks Consumption Per Capita (Kg / Population), by Category, 2012
Table 71: Brazil Savory Snacks Consumption Per Household (Kg / Households), by Category, 2012
Table 72: Brazil Savory Snacks Survey-tracked Retailer Shares by Volume Of Organized Retail (% of Kg m), 2012
Table 73: Brazil Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012

Table 74: Brazil Meat Snacks Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Table 75: Brazil Nuts and Seeds Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Table 76: Brazil Popcorn Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Table 77: Brazil Potato Chips Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Table 78: Brazil Pretzels Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Table 79: Brazil Processed Snacks Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Table 80: Brazil: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 81: Brazil: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2012
Table 82: Brazil: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2012
Table 83: Brazil: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2012
Table 84: Brazil: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2012
Table 85: Brazil: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 86: Brazil: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Brazil Savory Snacks Value Share (%), by Age Groups, 2012
Figure 3: Brazil Savory Snacks Value Share (%), by Gender, 2012
Figure 4: Brazil Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Brazil Savory Snacks Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Brazil Savory Snacks Value Share (%) by Wealth Groups, 2012
Figure 7: Brazil Savory Snacks Value Share (%) by Busy Lives Groups, 2012
Figure 8: Brazil Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Brazil Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Brazil Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Brazil Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Brazil Nuts and Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Brazil Nuts and Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Figure 14: Brazil Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Brazil Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Brazil Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Brazil Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Brazil Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Brazil Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Brazil Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: Brazil Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: Brazil Savory Snacks Market Value (US$ million), by Category, 2012
Figure 23: Brazil Savory Snacks Expenditure Per Capita (US$), by Category, 2012
Figure 24: Brazil Savory Snacks Expenditure Per Household (US$), by Category
Figure 25: Brazil Savory Snacks Survey-tracked Retailer Shares by Volume Of Organized Retail (% of Kg m), 2012
Figure 26: Brazil Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Figure 27: Brazil Meat Snacks Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Figure 28: Brazil Nuts and Seeds Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Figure 29: Brazil Popcorn Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Figure 30: Brazil Potato Chips Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Figure 31: Brazil Pretzels Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012
Figure 32: Brazil Processed Snacks Survey-tracked Retailer Shares by Volume Of Organized Retail (Kg m), 2012