The BRIC Effect: Growth Opportunities within the General Purpose Test Equipment Market

Frost & Sullivan hosts complimentary webinar highlighting growth opportunities in emerging regions for general purpose test equipment.

May 09, 2012, 08:16 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., May 9, 2012 /PRNewswire/ --


Wednesday, May 16, 2012 at 1:00 p.m. EDT


Online, with free registration


Frost & Sullivan's Measurement & Instrumentation Industry Director Jessy Cavazos, Industry Manager Sujan Sami & Senior Research Analyst Mariano Kimbara

Recent research performed on the general purpose test equipment market has shown an increased interest from leading vendors in Brazil, Russia, India and China (BRIC) as well as in other emerging countries. In addition, the analysis showed major revenue growth with BRIC, compared to more mature markets. Frost & Sullivan sees significant infrastructure development and legacy technologies upgrades as key drivers for demand in BRIC and other emerging countries. Attempts by governments in these regions to increase local research and development (R&D) and education funding for research are expected to translate into major growth in demand for test and measurement equipment.

Attendees will learn about the growth of mobile broadband, deployment of long-term evolution (LTE) and its impact on the general purpose test equipment market. Participants will also learn about the growing electronics manufacturing and outsourcing activities in BRIC. Additionally, viewers will identify which end-user industries represent most of the growth opportunities in BRIC and other emerging countries and hear key strategies adopted by leading companies in order to meet the needs created by favorable economics and demographics.

The presentation will benefit suppliers of general purpose test and measurement equipment that includes spectrum analyzers, network analyzers, logic analyzers, power meters, electronic counters, oscilloscopes, signal generators, arbitrary waveform generators and multimeters, as the webinar will discuss trends in BRIC, including market size, growth, end-user trends, and the competitive landscape.

Supporting Quotes
"While the general purpose test equipment industry is alive and well in North America and Western Europe, it has reached a level of maturity prompting market participants to make significant strategic moves, as evident in the move of leading companies towards indirect distribution," said Frost & Sullivan Industry Director Jessy Cavazos. "Test and measurement companies have realized that the potential in emerging countries goes way beyond the outsourcing activities occurring in those regions. In order to sustain and maximize their growth in the future, these companies will not only have to increase their customer reach and grab market share from the competition but also tap into the potential of emerging regions."

"Brand recognition, price and quality are three major factors that influence the purchase of products from a particular test vendor in India," observed Frost & Sullivan Industry Manager Sujan Sami. "In addition, with an increase in education level, the country is no longer seen as just an outsourced region for manufacturing. More and more research and development activity is occurring in this area and it is expected to grow further."

"The main factors driving demand within Latin America, particularly in Brazil for general purpose test equipment are the continuous upgrades and migration from 2G and 3G to 4G technologies, which will create a so-called 'wireless decade' over the next ten years," said Senior Research Analyst Mariano Kimbara. "A number of 4G trials and deployments in the region and government spending on infrastructure and development are expected to generate growth for this market going forward."

Supporting Resources
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Jeannette Garcia
Frost & Sullivan

SOURCE Frost & Sullivan