The Brown Palace Hotel and Spa Selects Incite Response for Integrated Marketing Services

GREENWOOD VILLAGE, Colo., Jan. 29, 2015 /PRNewswire/ -- The management team of The Brown Palace Hotel and Spa, an iconic Denver hotel, and its sister property, the new Holiday Inn Express Denver Downtown, has once again chosen Incite Response as its partner to create connections between the hotels and guests of the hotels. The contracted services include the development and management of mobile-friendly and visually innovative email campaigns, social media community management and web landing pages. The Brown Palace and Incite Response will co-develop a cohesive system that will support a more interactive experience for guests before, during and after their stay. This includes encouraging guests to reply to marketing emails, asking the guest about his or her experience through mobile-optimized landing pages, quickly responding to questions through social media channels and more. According to Mark Shine, the Director of Sales and Marketing for both properties, "Incite Response keeps our communications technologies on the cutting edge, helps keep our messages integrated between channels and provides an easy way for guests to get the most out of their time with us. This is a win-win for all involved."  

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Incite Response believes the idea of convenient and prompt two-way guest communication is getting the attention it deserves now that technology can support personal preferences. In the past, the hospitality industry at times sought to "train" guests and felt that hotels should dictate the method of booking based on what was better for them. Now, in this guest-centric world, potential customers can book and communicate in whichever way they personally prefer. A guest who likes to browse travel options through social media can do so while getting near immediate personal responses to any questions that arise at any stage of the booking process. When the choice has been made, this same guest can book the room in any number of ways: on a phone, on an iPad, directly through the website, or through a travel review site after browsing reviews. Incite Response embraces the chance to provide customers of its clients with many choices for an enjoyable travel booking experience. 

About Incite Response

Incite Response is a full-service digital marketing firm that develops, manages and supports integrated marketing, social media, reputation management, SEO/PPC, and other guest growth and retention programs. In short, the people of Incite Response create connections. Their services work in harmony to actively promote a strong relationship between a company and its customers. Incite Response is a decidedly boutique agency with highly skilled team members who each have specialized strengths. They enjoy working alongside clients with whom they share similar corporate values and goals.

To learn more about Incite Response, please contact:

David Metze
[email protected]
720-493-1020

Lori Metze
[email protected]
720-369-1237

SOURCE Incite Response