CINCINNATI, June 16, 2015 /PRNewswire/ -- The Business Backer, a leading provider of small business funding solutions, today announced the appointment of Carissa Newton to serve as Chief Revenue Officer ("CRO"). As CRO, Ms. Newton will be responsible for creating synergies between the company's sales, marketing, and product groups to achieve maximum revenue growth. She will manage all activities related to conceptualizing and implementing market strategy and achieving marketing targets. Ms. Newton will report to Jim Salters, The Business Backer's CEO, and will be based in the firm's headquarters in Blue Ash, Ohio.
"Carissa is an accomplished sales and marketing professional with a smart and strategic mind," said Salters. "With her long track record of success growing revenue and building cross-channel platforms that enable rapid growth, we are confident Carissa's the right person to help propel us to the next level."
Ms. Newton joins TBB from FNEX, where she served as Chief Marketing Officer overseeing marketing and new business development for the firm. Prior to that role, she was Chief Marketing Officer at Oak Street Funding where she contributed to sales growth of more than 300 percent during her tenure. Ms. Newton also served in a number of marketing leadership positions at Delivra, Vontoo, Hufford Financial Partners and American United Life.
"I believe the key to any high-growth, marketing-driven organization is to measure and account for results," said Ms. Newton. "I look forward to further implementing that philosophy here at The Business Backer to help distill value and growth out of everything we do."
Newton is an active member of the Business Marketing Association, American Marketing Association (AMA) and chaired the Masters of Business Online (MBO) Conference since inception. She has actively served on various charitable boards including United Way, YWCA, Girl Scouts of America and is an active volunteer with the American Heart Association and Avon High School. She earned a BBA degree from Northwood University, an MBA from Anderson University and an AMA Professional Certified Marketer designation.
About The Business Backer
The Business Backer, headquartered in Blue Ash, Ohio, provides customized funding solutions and advice for small and medium-sized businesses. The Business Backer's revolutionary approach to underwriting, combined with a team of expert advisors, has allowed the company to provide more than $250 million in funding for thousands of small businesses across the United States. The Business Backer has received numerous local and national awards for growth, ethics and leadership. Learn more at www.businessbacker.com.
SOURCE The Business Backer