The Celebration of the Gift of Giving Returns With Restaurant.com's Feed It Forward

ARLINGTON HEIGHTS, Ill., Nov. 23, 2011 /PRNewswire/ -- Restaurant.com today announced its holiday giving program, Feed It Forward, returns for a fourth year. Feed It Forward enables participants to give away free $10 Restaurant.com eGift Cards now through Christmas Day. Individuals can give up to 40 gifts per day to family, friends, co-workers, neighbors or anyone who deserves a kind gesture. Giving comes from the heart and creates a powerful sense of joy (watch the video).

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"Feed It Forward was launched in response to the tough economic times with the understanding that there is a hidden emotional gem in giving to others. This is about celebrating the gift of giving," said Cary Chessick, CEO of Restaurant.com. "We've created this free gifting opportunity so that everyone can share in the holiday spirit. They can give to friends, give to family, give to neighbors and give to colleagues, teachers, and families in the military. Anyone can visit the site now through Christmas Day and send good cheer to the important people in their lives."

To send free $10 Restaurant.com eGift Cards, visit www.Restaurant.com/FeedItForward and log in with either a Restaurant.com or Facebook account. Givers can access their Gmail or Yahoo accounts to select people for their gift list, or enter email addresses manually.

Feed It Forward eGift Cards are sent to the selected recipients via email with a personalized template and note from the giver. Recipients can redeem the eGift Cards through the Feed It Forward site, choosing dining destinations from more than 10,000 participating Restaurant.com restaurants nationwide. There is no expiration date on the Feed It Forward $10 Restaurant.com eGift Cards.

"Restaurants are the social centers of our communities, the places we gather to break bread and celebrate with family and friends," said Chessick. "We are proud to be able to join forces with more than 10,000 Restaurant.com restaurants to help this nation experience the joy of giving to others."

The Feed It Forward site includes treasured stories of giving, gratitude and inspiration from givers and recipients across the country.

"We share these stories as they have been an inspiration to us and they both capture and spread happiness while representing the true holiday spirit," said Chessick.  

There are some enhancements to Feed It Forward 2011, including:

• Celebrity Ambassadors – The Double Saving Divas, Tai and Tarin Perry, stars of TLC's "Extreme Couponing," have partnered with Restaurant.com to help spread the message of the gift of giving to communities across the country. "We truly believe Feed It Forward can help change the world," said the Double Saving Divas, Tai and Tarin Perry. "Giving is infectious!"
• Nonprofit Support – Restaurant.com is proud to partner with the American Lung Association, Juvenile Diabetes Research Foundation of Illinois and Make-A-Wish Foundation of Illinois to help spread the gift of giving.
• Random Acts of Kindness – Restaurant.com has made it quick and easy to spread holiday cheer among the entire Restaurant.com community. With the simple click of a button, Feed It Forward users can give their remaining daily allotment of eGift Cards to other Restaurant.com customers.

In the first three years of Feed It Forward, the Restaurant.com community gave away more than $32 million in Restaurant.com eGift Cards.

Visit www.Restaurant.com/FeedItForward to participate in the giving celebration and to learn more about Feed It Forward. Also, visit http://press.restaurant.com for stories, testimonials, facts, FAQs and images.

About Restaurant.com

Restaurant.com helps deepen relationships and create lasting memories one dining experience at a time. The company offers savings at more than 18,000 restaurants nationwide with more than 45,000 daily gift certificate options. Restaurant.com brings family and friends together to relax, converse and enjoy dining out. Restaurant.com has helped customers save more than $500 million since the Arlington Heights, Ill.-based company was founded in 1999.

SOURCE Restaurant.com