The Celebrity Makers' Report: Publicity Advertising is New Hotshot Strategy in Content Marketing

Recent investigations into PR, social media, and marketing trends point to advantages in the use of publicity advertising as a primary strategy in content marketing.

Jul 23, 2015, 17:17 ET from SIMC Corp

VERO BEACH, Fla., July 23, 2015 /PRNewswire/ -- As the Internet matures as a medium, businesses find it increasingly difficult to reach their target markets through the clutter of content available on the Internet. Content marketing is useless if the content does not reach its intended audience. SIMC Corp, a full-service strategic Internet marketing agency, recently published an eight-page report investigating the viability of using publicity advertising as a primary content marketing strategy on the Internet. The report, titled "The Celebrity Makers' Report: Publicity Advertising is New Hotshot Strategy in Content Marketing," investigates the importance of content marketing in American consumerism, the significance of adding value to gain media attention, and which platforms to use to encourage sharing within various social media platforms.

According to the report, "There is such an abundance of content published every second of every day that it has become a daunting task to produce the type of quality content that will attract thought influencers to share content." It continues, "Now that the Internet is somewhere between growth and maturity in its life cycle, businesses will experience much more success by actively integrating the business into the media through publicity campaigns. These are outlets that target audiences already trust, rather than those any small business could create on its own."

The report analyzes several aspects affecting a company's content marketing strategy, including consumer research into buying habits, authoritative opinion on mass brand exposure, studies on consumer content consumption, analysis of where consumers receive news media, and online consumer reaction to paid advertising.

To download a copy of the report, or to learn more about how publicity advertising campaigns can be leveraged to provide mass media exposure for businesses, visit or contact SIMC Corp by phone.


SIMC Corp is a veteran-owned, Florida-based, full-service strategic Internet marketing company that offers publicity advertising as an ancillary marketing service to businesses. With its foundational beginnings in 2003, and incorporation in 2013 as Strategic Internet Marketing Corp, SIMC Corp offers business owners website development, content development, search engine optimization, search  engine marketing, social media marketing, and publicity advertising services. For more information on SIMC Corp, visit,, or call (866) 986-5650.


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