NEW YORK, Oct. 22, 2014 /PRNewswire/ -- The CementBloc won gold in two categories at this year's PM360 Trailblazer Awards, held at the Gotham Hall in Manhattan.
The CementBloc's first win of the evening came for the Ignited We Stand launch campaign for Abraxane from Celgene. That win was followed by another gold for the digital sales aid for Giazo from Salix Pharmaceuticals. The CementBloc was also a finalist in three other categories, including Agency of the Year.
"It's always great to have our creative work recognized," said Managing Partner Jennifer Matthews. "And to be nominated as an Agency of the Year finalist in three different awards shows in 2014 is a great testament to the strong strategic thinking and innovation going on at The Bloc."
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on content, format, success in reaching the targeted audience, and overall quality.
"We are honored to shine a spotlight on the most innovative and creative initiatives from the past year," says Anna Stashower, CEO and Publisher of PM360. "All of our winners faced fierce competition as we received an overwhelming number of submissions, but each demonstrated a remarkable achievement through their strategy, execution and, ultimately, value to the industry."
Winners are featured in the October issue of PM360.
The CementBloc is a leading healthwellness communications company based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.
PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards, and Initiative Awards.
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SOURCE The CementBloc