REDONDO BEACH, Calif., Oct. 21 /PRNewswire/ -- InterLingua Business Publishing is pleased to announce today the release of it newest strategic planning book, The Center of Gravity, by Jack Bernstein.
The Center of Gravity is based on a concept created by Napoleon Bonaparte that has become part of today's military lexicon. Military planners refer to it as finding the focal point of an army, and in battle, it is critical to focus on that pivotal point, and not waste resources on distractions.
"If yours is a car company," says Bernstein, "and you want to compete against the Prius, you have to market your product as an energy-saving, environmental-friendly vehicle. You won't gain marketshare if your marketing efforts are based on design or power. Energy savings is Prius's Center of Gravity."
The 254-page Center of Gravity is more than just a narrative describing military theories; it is also a workbook that applies the lessons learned to the reader's business.
Not only does the book help a company identify a company's true Center of Gravity (it's not coffee at Starbucks), but it also identifies its Critical Vulnerabilities. (iPhone's exclusive relationship with AT&T allowed the Android system to blossom unchallenged.)
The book describes how companies use intellectual property as both defensive and offensive operations, and it helps identify a company's End State (where it wants to go) as well as its Termination Criteria (how will it know when it gets there.) Tactics, such as Surprise, Timing & Tempo, and Asymmetric Advantages are examined, as well as the concept of Culmination Point – the point when you have to admit, you can't move forward anymore.
Liberally illustrated with examples of corporate and military battles, and the business lessons that can be learned from each, The Center of Gravity is available in print and electronic versions from online retailers, such as Amazon.com, and in bookstores, for $19.99.
Jack Bernstein has over 30 years experience in marketing and strategic planning. He is the author of eight books and a frequent speaker to business audiences on these subjects.
InterLingua Publishing is an online, mobile and hardcopy publisher of business, educational, healthcare and career materials. To learn more about the whole company, please visit www.InterLinguaPublishing.com.
SOURCE InterLingua Business Publishing