New app brings academe's No. 1 resource to the iPad for the first time
WASHINGTON, March 3, 2011 /PRNewswire-USNewswire/ -- The Chronicle of Higher Education, the leading voice in higher-education journalism, today launched the first-ever app for higher-education news to be developed especially for the iPad.
The free app – available in Apple's iTunes App Store and at http://chronicle.com/ipad – preserves the elegant look-and-feel of the print publication, and adds interactive audio, video, and slideshows to supplement The Chronicle's signature mix of reporting and commentary.
"I'm thrilled to be able to show off our award-winning journalism and design in an entirely new medium," said Jeff Selingo, The Chronicle's editor. "The iPad's interactive features help bring our stories to life in totally new ways."
Unlike some other publications, issues of The Chronicle on the iPad can be downloaded free by subscribers. "We want our readers to engage and interact with our content wherever they are, and in whatever format best suits them," Selingo said. "We see free iPad downloads as just another benefit of subscribing."
In addition to the weekly issues, readers can also get breaking news, updated throughout the day and delivered seamlessly to the app's News Feed section. The app's Newsstand feature will also allow subscribers to build a virtual archive of The Chronicle right on their iPads. And non-subscribers can purchase individual issues of The Chronicle and The Chronicle Review, the newspaper's weekly magazine of ideas.
The inaugural sponsor of The Chronicle's iPad edition is the University of Central Florida. Future sponsors and in-app advertisers include Texas Tech and Northeastern Universities.
"As their most trusted partner, we're committed to providing our clients with engaging and compelling new advertising opportunities across multiple ad channels," said Mireille Grangenois, The Chronicle's publisher.
No matter the platform – in print, on the Web, and now on the iPad – The Chronicle has been the most important news source in higher education for more than 40 years. Already in 2011, The Chronicle has been nominated for two National Magazine Awards for Digital Media and won a record seven prizes from the Education Writers Association.
SOURCE The Chronicle of Higher Education