CHICAGO, Nov. 29, 2016 /PRNewswire/ -- The CMO Club in partnership with DialogTech, today released the CMO Solution Guide titled "A Wake-Up Call for CMOs: The Unexpected Impact of Call Conversions on Marketing ROI." The guide, which features seven interviews with CMOs and marketing leaders from major companies like Esurance, Expedia, LegalZoom, LendingTree and more, contains insights, best practices and strategies for phone call conversions that top-performing marketers are using to significantly improve digital marketing ROI and enhance customer acquisition and loyalty.
According to the study, phone conversions are an often overlooked but critical piece of the customer journey and marketers who place focus on call conversions are reaping significant rewards. Specifically, the study found that marketers that could attribute call conversions from their digital marketing channels and analyze caller experiences are seeing impressive increases in marketing ROI via customer and revenue growth.
The study explains why calls, within the exploding mobile economy, have become inextricably linked to marketing ROI. This CMO Solution Guide shares the top 5 strategies that leading marketers are using to increase customer acquisition and loyalty from call conversions, including:
- How to make it easy for consumers to call you
- What data marketers should capture for calls and who it benefits
- Benefits of integrating call data with the tools in a business's marketing stack
- Approaches for marketers to personalize the caller experience to improve conversions
- Ways to analyze phone conversations to extract actionable marketing insights
"The trends in smartphone usage and mobile advertising show that consumers have changed the way that they shop and convert online. Instead of filling out a form, many consumers now prefer to engage with businesses over the phone," said Susan Bryant, Chief Marketing Officer of DialogTech. She continued, "For marketers to capture their true ROI, they need to connect these call conversions to their marketing efforts. Our aim is that this guide will help marketers to do just that."
"Consumers have so many options to consider in how they make a purchase, whether that be online through a desktop, iPad or mobile phone or directly with an in-store purchase," said Pete Krainik, CEO and Founder of The CMO Club. "Any way it is done, a phone conversation goes a long way to make a customer feel appreciated and experience your brand – this often makes the difference in whether a customer will purchase or not. This CMO Solution Guide will help marketers learn from other marketers and better capitalize on the hidden jewel that is call conversions."
The new CMO Solution Guide is filled with testimonials from leading senior marketing executives on the value that calls have provided their businesses, and provides actionable takeaways to help marketers understand the power of phone call conversions in marketing ROI.
The CMO Solution Guide can be downloaded here CMO Solution Guide.
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.
About The CMO Club
The CMO Club is the world's most engaged, inspired and exclusive community of over 850 Senior Marketing Executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment. Collaboration fueled by inspiring events and within the Digital Clubhouse raises the standard for what is required to be a successful Chief Marketing Officer.