NEW YORK, April 27, 2011 /PRNewswire/ -- The CMO Site is debuting CMO University, an online educational forum for chief marketing officers and other marketing executives that will combine Web-based lectures with live chat on a variety of marketing topics.
The first of seven CMO University lectures begins tomorrow, Thursday, April 28, at 2:00 p.m. ET, with marketing consultant Paul Gillin discussing why it's no longer enough to play around on social media for benefits like brand lift or just to keep up with the competition. His lecture will last 45 minutes, followed by live chat with him and with fellow attendees.
Register here for Gillin's lecture at CMO University:
Tomorrow's discussion is the first of seven that will comprise the CMO University's inaugural term, according to Mitch Wagner, Editor in Chief of The CMO Site. "Tom Nolle of CIMI Corp. will talk about 'Making Old Media New' on May 3, followed by Christine Perkett of PerkettPR discussing ways to burnish your brand and give it some new freshness on May 5," Wagner says. "CMO University enrollees can earn points toward a diploma by attending lectures and participating in the live chats we'll do with each of the seven lectures."
Four more lectures round out the CMO University schedule; go here to see the complete schedule:
And go here for more information about earning points and graduating from CMO University:
About The CMO Site
Founded in December 2010, The CMO Site (www.thecmosite.com) is an executive social network that provides chief marketing officers and other marketing executives from the world's leading organizations with a real-time, online venue to discuss how they're delivering on the most critical marketing priorities of the day, 365 days a year. Its blogosphere is home to more than 40 regular contributors including Scott Koegler, a former CIO and author of the book Multisite Systems Integration, as well as Silicon Valley-based writer Mike Elgan and long-time marketing consultant Mary Carse.
DeusM is an integrated marketing services company owned by United Business Media targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other DeusM principals have built and delivered more than a dozen successful sites and online communities over the last 10 years. DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.
About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business, and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com
Director of Marketing Services
UBM TechWeb's The CMO Site
SOURCE The CMO Site