DUBLIN, January 27, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/wwmsbh/the_complete_k12) has announced the addition of the "The Complete K-12 Report 2015" report to their offering.
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The Complete K-12 Report: 2015 contains thoroughly updated and expanded market intelligence, based on literally dozens of proprietary surveys in K-12 Market Size & Structure, Market Size for Textbooks & Supplemental Materials, Market Size and Growth Rates for Digital Products and Services, The Social Studies Market, The Reading Market, The Mathematics Market, The Effects Of Common Core State Standards, Public School Enrollments & Funding, and much more!
All sixteen chapters are updated, of course, with most of them 100% updated, and one of them on Tablets/Chromebooks/Mobile Devices brand new to this year's edition.
Along with this extraordinarily broad market coverage, the new report goes into great depth in one of the most pivotal areas of the market: The Shift to Digital.
TABLETS/CHROMEBOOKS/MOBILE DEVICES:
We know schools are purchasing tablets, and other mobile devices for student use. We thoroughly documents which brands they are buying, in what quantities and, most importantly, what they are doing with them.
The top of the trees numbers, in terms of the installed base of computing devices in K-12, are impressive at first glance. Based on present survey data, there appear to be approximately 13.2 million computing devices in K-12 schools, composed mainly of desktops (4.7 million), laptops (3.9 million), and tablets (2.3 million). However, when that number is spread across 48 million public school students in the U.S. we get a student to computer ratio of 3.6:1, a far cry from the ideal ratio of 1:1.
Having said that, the growth of the market, specifically in the tablet segment, is quite robust, certainly by normal K-12 standards. Looking at the average tablet spending figure of $54,857 cited by the district-level respondents, we get estimated 2013-14 spending of $925 million. Using an average tablet price of $476, that projects to around 1.9 million tablets purchased by K-12 schools and districts in 2013-14 alone.
When they were asked how much their school or district spending on tablets will increase in the 2014-15 school year, compared to 2013-14, the average response was an 8.6% increase.
The next obvious question is, who is the beneficiary of all this K-12 spending on tablets? The simple answer to that is Apple's iPad. There were over twenty different tablet brands cited by the educators, but none more frequently than the iPad (79.7%). Microsoft Surface (10.2%), Samsung Galaxy Note (6.9%), and Google Nexus (6.3%) followed the iPad.
Chromebooks appear to have crossed the 1 million units mark, with approximately 1.2 million currently in place in K-12.
Key Topics Covered:
CHAPTER ONE: EXECUTIVE SUMMARY
CHAPTER TWO: SIZE AND STRUCTURE OF THE K-12 MARKET
CHAPTER THREE: INDUSTRY SURVEY OF THE SUPPLEMENTAL MARKET
CHAPTER FOUR: MERGERS & ACQUISITIONS IN EDUCATIONAL PUBLISHING
CHAPTER FIVE: ENROLLMENTS AND EXPENDITURES
CHAPTER SIX: K-12 ENROLLMENT BY SUBJECT & GRADE
CHAPTER SEVEN: ADOPTIONS: STATES, SCHEDULES & CONTACTS
CHAPTER EIGHT: ADOPTION AND OPEN TERRITORY STATES: COMPARISON
CHAPTER NINE: SEGMENT ANALYSIS BY CURRICULUM AREAS & GRADE LEVELS
CHAPTER TEN: SEGMENT ANALYSIS, SPECIAL MARKETS
CHAPTER ELEVEN: TECHNOLOGY TRENDS IN THE K-12 SCHOOL MARKET: DOCUMENTING THE SHIFT TO DIGITAL - -
CHAPTER TWELVE: NATIONAL SURVEY OF TABLET/MOBILE DEVICE USAGE
CHAPTER THIRTEEN: NATIONAL SURVEY OF INTERACTIVE WHITEBOARD USAGE
CHAPTER FOURTEEN: PROFESSIONAL DEVELOPMENT MARKET
CHAPTER FIFTEEN: ASSESSMENT MARKET
CHAPTER SIXTEEN: SUMMARY, MARKET TRENDS & FORECASTS
For more information visit http://www.researchandmarkets.com/research/wwmsbh/the_complete_k12
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets
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