The Connell Group Hires Brian Smith as Vice President to Broaden Innovation Offerings and Scope of Client Services

UPPER SADDLE RIVER, N.J., July 17, 2012 /PRNewswire/ -- The Connell Group, a growth-stage market research consultancy dedicated to bridging the gap between market research and brand strategy, announced that Brian Smith has joined the organization as Vice President for Strategic Insights and Consulting in an effort to meet increasing client demand.

"I couldn't be more pleased with this announcement," says Patty Klingbiel, President of The Connell Group.  "With Brian, The Connell Group adds proven strength in our ability to develop and activate working insights for our clients across industries, countries, and research methodologies.  We look forward to the impact Brian will have on continuing to drive success for our clients."

Smith comes to Connell most recently from Nielsen, where he was Vice President and led the practice areas for marketing mix and pricing analytics in North America.  He began his career at Procter & Gamble, working in market research with the Food, Beverage, and Oral Care businesses and leading the commercial team for the launch of Crest WhiteStrips.  Subsequently, he held strategy and insights roles at Medsite.com, Interbrand, as well as Nielsen units BASES and The Cambridge Group.

In addition to leading key client relationships and projects, Smith will establish The Connell Group's Chicago office and build scalable processes and methodologies for the firm's clients.

About The Connell Group
The Connell Group is a market research consultancy focused on closely connecting research design to the business agenda of our clients.  We do this by combining the expertise of brand marketers with the data-driven perspective of market researchers.  Founded in 2000, The Connell Group consults with a host of companies ranging from Fortune 100 to start-ups.  Headquartered in New Jersey, we have offices in Atlanta, San Francisco, and Chicago, and we provide global services throughout the United States, Europe, Latin America, and Asia.  To learn more about creating working insights to drive your business growth, visit us at www.connell-group.com.

SOURCE The Connell Group