The Conservation Fund's Go Zero(R) Program and NomadsLand Launch Viral Micro-Documentary Campaign to Fight Habitat Loss and Climate Change

ARLINGTON, Va., April 14 /PRNewswire/ -- Top-rated environmental nonprofit The Conservation Fund and video cause marketing company NomadsLand joined forces to co-produce the Fund's first viral video campaign. The campaign features a six minute micro-documentary by NomadsLand highlighting the Fund's voluntary carbon offset program, Go Zero. The Go Zero program pairs leading companies with thousands of donors working to address two of the world's most pressing environmental challenges - habitat loss and climate change - by planting trees.

The micro-documentary celebrates the planting of Go Zero's one millionth tree on behalf of the U.S. Fish and Wildlife Service. The campaign includes five co-branded video players featuring several of Go Zero's largest corporate donors, including Dell, Gaiam, Travelocity and U-Haul, and aims to raise $100,000 to plant 10,000 more trees by Earth Day. To help reach their goal, the Go Zero team is asking viewers to watch the film, embed on their blog, make a donation and then share the video on Facebook, Twitter and other social media sites. Each co-branded video player is designed to drive donations through existing partner channels including Facebook, blogs and websites via customized buttons, banners and logos. Watch and embed the micro-documentary here.

"Climate change is so huge that people often feel they can't make a difference," said The Conservation Fund's Go Zero director, Jena Meredith. "With NomadsLand, we've developed a colorful new way to demonstrate how our Go Zero donors are taking simple steps to address this issue every day. The campaign includes a clear call to action that will allow us to do even more. Our donors have already helped plant 1,000,000 trees - and I'm sure we can plant 10,000 more by Earth Day."

The film features James Bradshaw, a 77-year-old farmer who has planted more than 20 million trees  throughout his life.

"Our message is simple," said filmmaker and NomadsLand founder Davin Hutchins. "We want everyone in America to watch this micro-documentary, make a donation, and then share this film with their closest circle of friends. We hope that blending film and social media to tell inspirational stories like Go Zero will have a lasting impact."

About NomadsLand

Based in Washington, D.C., NomadsLand LLC is a turn-key interactive video cause marketing company that designs and delivers "Video Solutions for Social Change." NomadsLand works with clients to conceive and produce high-concept viral micro-documentary campaigns for corporate social responsibility endeavors, sustainable tourism ventures and nonprofits. http://www.nomadsland.com

About The Conservation Fund

The Conservation Fund is dedicated to advancing America's land and water legacy. With our partners, we conserve land, train leaders and invest in conservation at home. Since 1985, it has helped protect more than 6 million acres, sustaining wild havens, working lands and vibrant communities. http://www.conservationfund.org

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SOURCE NomadsLand LLC