NEW YORK, Aug. 6, 2012 /PRNewswire/ -- Information is the most valuable commodity of our time, and publishers have an obligation to provide it accurately. The team at Contently a platform where parties – creators and publishers of various kinds – connect and produce content, ask everyone in its ecosystem to maintain ethical standards, in some cases above and beyond what creatives and publishers are used to, because of the myriad nature of modern publishing's motivations and models.
Contently co-founder Shane Snow recently codified a code of ethics for content marketers, suggesting stringent ethical standards exceeding what are normally expected of journalists, due to its different legal position and increased commercial motivations. Content marketers, according to Snow, should take care to disclose the sponsorship and intent of their work while adhering to journalism's core values of honesty, integrity, accountability, and responsibility.
For the full discussion of ethics for writers, marketers and journalists, see Contently's Code of Ethics for Journalism and Content Marketing.