The Converse Rubber Tracks Experience Heads To Toronto For North by Northeast 2012

NORTH ANDOVER, Mass., May 24, 2012 /PRNewswire/ -- Today, CONVERSE Inc. announced it will bring the Converse Rubber Tracks experience, based in Brooklyn, NY to Toronto, Canada from June 12-16 during North by Northeast (NXNE), Canada's most anticipated summer music event. For the first time outside of the U.S., Converse will provide local Canadian artists the opportunity to record at its "Converse Rubber Tracks in Toronto" pop-up studio at no cost and also present several music and skate events as part of "City Carnage: Toronto", a three-day free event celebrating music and skateboarding.

(Logo:  http://photos.prnewswire.com/prnh/20120524/NY12990LOGO )

"We're extremely excited to bring Converse Rubber Tracks' unique studio experience to Canada for the first time," said Geoff Cottrill, Converse Chief Marketing Officer. "One of our goals as a brand is to give back and help inspire a new generation of musicians. Converse Rubber Tracks in Toronto is a way for us to say thank you to Canadian musicians who have helped us become the brand we are today and to rally behind NXNE's incredible music scene."

Since the studio opened in Brooklyn in July 2011, Converse Rubber Tracks has provided emerging musicians the opportunity to record in a state-of-the art studio at no cost. Converse created the studio as a means to support and facilitate an artist's self-expression. Musicians are offered the opportunity to register online, and if selected, record at Converse Rubber Tracks and in the end retain all the rights to their music. Musicians are invited to visit www.converse.com/rubbertracks for more information about Converse Rubber Tracks studio and instructions on the registration process to apply for either Toronto, Canada or Brooklyn, NY.

Converse Rubber Tracks in Toronto

City Carnage: Toronto

About Converse Rubber Tracks
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.

About Converse

About NXNE

SOURCE Converse Inc.