The Cordish Companies' Fourth Street Live! Announces the Opening of Jim Beam Urban Stillhouse in Downtown Louisville
LOUISVILLE, Ky., Oct. 16, 2015 /PRNewswire/ -- The Cordish Companies and Beam Suntory, the world's third largest premium spirits company, celebrated the grand opening of Jim Beam® Bourbon's new visitors' experience in the heart of Louisville's Fourth Street Live! entertainment district on October 1, 2015. The Jim Beam Urban Stillhouse not only establishes a highly visible presence for the world's No. 1 bourbon in the most vibrant tourist destination in Louisville, but also offers guests a hands-on bourbon experience unlike any other.
"For more than 220 years, Jim Beam Bourbon has made history and continues to do so by opening its first visitors' destination outside of our flagship distillery," said Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. "We've taken the brand's rich heritage and put an urban spin on it, offering guests an interactive Bourbon experience coupled with a retail location, right here in downtown Louisville. The Jim Beam Urban Stillhouse is another place Jim Beam fans can call home as an extension of our Jim Beam American Stillhouse experience in Clermont, Ky."
"The Jim Beam Urban Stillhouse is a spectacular new addition to Fourth Street Live!, downtown Louisville and the State of Kentucky," said Blake Cordish, Vice President of The Cordish Companies. "We could not be more pleased that Beam Suntory chose Fourth Street Live! to unveil its flagship bourbon attraction and further the renaissance of downtown Louisville and the State of Kentucky as the bourbon capital of the country. Beam Suntory deserves enormous credit for its continued investment in downtown Louisville as well as the Governor and Mayor for their partnership in making the Jim Beam Urban Stillhouse a reality."
Kentucky Gov. Steve Beshear and Louisville Mayor Greg Fischer joined 7th generation Master Distiller Fred Noe, company leaders and local dignitaries to officially open the doors and commemorate Jim Beam's unwavering commitment to the bourbon industry – an industry it helped create when Jacob Beam made his first Bourbon whiskey in Kentucky in 1795.
"Bourbon is one of Kentucky's most historic and treasured industries – a thriving $3 billion economic engine that generates more than 15,400 jobs with an annual payroll topping $700 million, and $166 million in tax revenue every year," Gov. Beshear said. "With the opening of the Jim Beam Urban Stillhouse in downtown Louisville, the company is once again raising the profile of our Bourbon industry and giving visitors another great reason to come to Louisville."
"We are happy to see Jim Beam expand its footprint in downtown Louisville," added Fischer. "Fourth Street is a booming destination for tourists from near and far, and places like the Jim Beam Urban Stillhouse offer a great opportunity to spotlight Kentucky's heritage while driving increased visitors to Kentucky bourbon distilleries."
Located 25 miles from its flagship distillery in Clermont, Ky., the Jim Beam Urban Stillhouse operates as a small working distillery and visitors' experience like no other, with special features that include:
- A distillation system showcasing a small copper pot still with a unique rectifying column and see-through glass vapor condenser.
- Interactive displays and décor that immerse Bourbon enthusiasts in the Jim Beam® brand and educate them on the fine nuances of whisky making;
- A one-of-a-kind tasting bar crafted from reclaimed wood and designed to reflect barrel staves and flowing bourbon;
- A sculptural American Oak tree built from barrel staves. The tree features a canopy crafted from laser-cut steel leaves and illuminated Jim Beam bottles, symbolic of the First Family of Bourbon;
- A full retail store offering branded items, as well an opportunity for guests to label, fill and customize their own bottle of the site's exclusive Bourbon offering, Jim Beam Urban Stillhouse Select:
- Jim Beam® Urban Stillhouse Select – Distilled and bottled exclusively for the Jim Beam Urban Stillhouse in the heart of Louisville's 4th Street Live, the Bourbon is extra-aged Kentucky Straight Bourbon Whiskey. At 100 proof (50% alc./vol.), this ultra-premium bourbon offers hints of bold oak notes with fruit and tobacco. Additionally, the Bourbon is not chill filtered to impart a richer, full-bodied tasting experience. The only Jim Beam Bourbon to feature a steel stamped logo on the bottle, Jim Beam Urban Stillhouse Select is available in 375ml and 750ml sizes (SRP: $29.99 and $45.99 respectively).
The Jim Beam Urban Stillhouse is located in 4,300 square feet of space on the street level beneath Beam Suntory's Louisville office at 408 S. Fourth Street. It is open Monday – Thursday 12:00 p.m. to 9:00 p.m., Friday – Saturday 11:00 a.m. – 10 p.m. and Sunday 12:00 p.m. – 6:00 p.m. (Closed on New Year's Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).
For more information, visit the Jim Beam Urban Stillhouse online at www.JimBeam.com. or like Jim Beam® Bourbon on Facebook and follow the brand on Twitter via #UrbanStillhouse to learn what's going on at the Urban Stillhouse.
About Fourth Street Live!
Fourth Street Live! is located in Downtown Louisville on Fourth Street between Liberty and Muhammad Ali Boulevard. Valet parking is located at the intersection of Muhammad Ali Boulevard and 4th Street. Public parking is conveniently located at the Fourth Street Live! garage.
About The Cordish Companies
The Cordish Companies' origins date back to 1910 and encompass four generations of privately-held, family ownership. During the past ten decades, The Cordish Companies has grown into a global leader in Real Estate Development, Gaming & Hospitality, Entertainment Management and International Urban Planning & Development. One of the largest and most respected developers in the world, The Cordish Companies has been awarded an unprecedented seven Urban Land Institute Awards for Excellence for public-private developments that are of unique significance to the cities in which they are located. Prime examples are The Cordish Companies' prominent role in the redevelopment of Baltimore's world famous Inner Harbor; Philadelphia, PA; Atlantic City, NJ; Charleston, SC; Houston, TX; Louisville, KY; Kansas City, MO and St. Louis, MO. In addition, The Cordish Companies has developed and operates multiple highly acclaimed entertainment destinations throughout the United States which welcome over 50 million visitors per year and are the most visited destinations in their respective regions. Over the generations, The Cordish Companies has remained true to the family's core values of quality, entrepreneurial spirit, long-term personal relationships and integrity. As a testimony to the long-term vision of its family leadership, The Cordish Companies still owns and manages virtually every business it has created. For more information visit www.cordish.com or follow us on Twitter.
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SOURCE The Cordish Companies
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