BOULDER, Colo., May 23, 2016 /PRNewswire/ -- In recent months Ello has doubled down on its mission to support creators everywhere, becoming the premiere community for the world's leading edge and contemporary artists, photographers, designers, illustrators, architects and GIF makers to share their work and ideas, connect with others, and build organic reach.
Recent and upcoming collaborations with SPOON and Arkitip Magazines, high-profile artist interviews appearing on network and in Scene360, The Field, 5Style and others, sponsorships of NyxGallery and Caffeinated Mornings represent a direct commitment to support the arts and creators at every turn. Says new CEO Todd Berger, "We believe Ello has responsibility to be everywhere and anywhere that creativity lives."
The SPOON x Ello www.ello.co/spoonxello collaboration features a special 30-page portfolio in SPOON | 04 comprised of renowned and emerging fashion artists curated with and from Ello.co, and an exclusive conversation with Ello co-founders about design, creativity and building a positive community. The SPOON x Ello partnership will continue in future issues, real-world events, and more collab experimentations.
"SPOON | 04 IN UTOPIÆ ARCHIPELAGO explores the many connected people and places that offer an antidote to dystopia and challenge the prevailing mainstream media negativity we're all bombarded with," says SPOON co-founder, editor and publisher Patrice Fuma Courtis. "When Ello reached out about a collaboration, it was a natural fit, and we couldn't be happier with the results."
Ello is working on a similar kind of collaboration with longtime west coast skate, surf, street to the gallery art scene visionary Arkitip http://arkitip.com/ and its founder Scott Sant'Angelo. "We're super psyched to be involved with these visionary publications," says Ello CEO Berger. As more and more top creators, and quality brands and publications get tired of being nickel and dimed to reach their audience, the followings they build on mainstream advertising platforms, they understand Ello is the only alternative at this scale for organic reach and a direct connection with the followings they build."
Ello is expanding its direct support of the arts with its sponsorship of and partnership with Nyx Gallery http://www.nyxgallery.com/, the newest and most innovative art institution on the East Coast. Located in the heart of Harvard Square in Cambridge, MA, Nyx Gallery ushers a new era of communication of the fine arts for the 21st Century y facilitating a novel relationship among artists, designers, scientists, and technologists.
The social media model has been completely built on scale - more people, more data, more ads sold and served. It's a sketchy model that demeans artists everywhere. Ello has always questioned the values of this model, becoming a Public Benefit Corporation that codifies its values around data sales, privacy and ads.
Adds Berger, "We believe impact is way more important than scale. Bigger, bigger, bigger represents a path, but it is not one that values people, substance and quality. Ello is uniquely poised as the Creators Network to own a space where influence exceeds scale."
About Ello: Launched in Fall 2014 Ello is designed by creators, for creators. Ello is a robust and growing community of artists, designers, illustrators, photographers, architects, GIF makers - creators. Ello understands that process, practice, values and passions can move the world forward in a better direction. Unlike the status quo advertising platforms that masquerade as social networks, Ello is not in business to harvest as much of your personal data and sell you as many ads as possible.
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