The Current Global and Braintrust CAA-GBG Power the Innovation Mansion During SXSW 2019

NEW YORK, March 6, 2019 /PRNewswire/ -- The Current Global and Braintrust CAA-GBG announce this year's launch of the Innovation Mansion for SXSW weekend 1, March 9- 10^th.  The experience will bring together top executives, innovators, influencers and attendees to discover new products and experiences while exploring the "Age of Transformation" showcasing how brands and retailers engage with digital-first consumers.

The Innovation Mansion is a luxury destination in Austin, TX, for leaders in fashion, luxury, retail & media to experience high-level networking, discover new technologies and top startups, and a variety of curated interactive experiences, fireside chats and discussions.

Programing will kick off the morning of March 9th with wellness session by Box + Flow and Lululemon and will continue into a weekend of live podcast recordings, live discussions, networking sessions, cocktail hours and wellness activations. The Mansion Tech Showcase will host various activations throughout the weekend including gorgeous, glowing makeovers from the multi award-winning makeup and skincare brand, Charlotte Tilbury; a YouCam Makeup AR and AI powered smart beauty mirror activation; state-of-the-art Videri canvases which integrate artistry with marketing and freebies from SocialVend, the world's smartest vending machine, dispensing Supergoop! and Kendra Scott products.

Discussions include 'Sustainability Fireside Chat' with Levi's featuring Paul Dillinger, VP of Global Product Innovation, Levi Strauss & Co.; 'A Wellness Revolution' featuring Zak Normandin, Founder, Dirty Lemon, Zak Normandin, Founder and CEO, Iris Nova, Benjamin Witte, Founder and CEO, Recess, and Sid Jatia, global e-commerce and digital, Under Armour; a conversation with Michael Acton Smith, co-founder and co-CEO, Calm; 'The Business of Streetwear' featuring Josh Luber, Founder, StockX, Aaron Levant, Founder, NTWRK, and Jenny Cossons, Chief Partnerships Officer, Lyst; and 'Breakthrough Beauty Tech' featuring Adam Gam, Chief Marketing Officer, YouCam.

Festivities will continue at the Innovation Mansion's Wrap-Up Party featuring international pizza consultant Chef Anthony Falco demonstrating Breville's state-of-the-art pizza oven. Guests will celebrate and learn about the latest technology while enjoying lively music, tasty bites and beverages sponsored by Ketel One.

Partners that have come together to support the experience include Softvision, Michael Stars, Breville, CreatorIQ, Calm, Social-Vend, YouCam Makeup, Recess, Supergoop!, Box + Flow, Charlotte Tilbury, Dirty Lemon, Lulu Lemon, Ketel One, ChargeItSpot, JUST Foods, Kendra Scott, Snow Monkey, Tequila Herradura, and Videri.

To learn more or RSVP visit www.thecurrentglobal.com/innovationmansion. 

ABOUT THECURRENT GLOBAL
TheCurrent is a global consultancy transforming how consumer retail and luxury brands intersect with technology. We're a global team of experts delivering innovative integrations and experiences, powered by a network of top technologies.

ABOUT BRAINTRUST CAA-GBG
A best-in-class digital and social media agency that leverages its expertise and strategic acumen to help brands grow their businesses and uncover insights that diversify revenue streams, ensuring that a brand's online eco-system is maximized to its fullest potential.

Press contact: Dara Smith, [email protected]  

Schedule:

SATURDAY 9 MARCH

Wellness session with Box + Flow, brought to you by Lululemon 
9.30 - 10.30am
Get your morning off to a good start with Box + Flow, whose founder Olivia Young will be hosting a class that transitions from boxing bags to yoga mats, brought to you by Lululemon. 

10.00 - 11.30am
Breakfast
Enjoy some breakfast tacos by Just Foods as well as some delicious DIRTY LEMON beverages in the pool house, sponsored by Breville Smoothie, Juice & Coffee bar.

11.00-5.00pm
Post workout & afternoon GLOW with Charlotte Tilbury
Fresh from the Red Carpets of Hollywood, Charlotte's Pro Team Tilbury artists will be on hand offering Tilbury Transformation makeovers and Quick Tricks, using Charlotte's award winning makeup and skincare products.

10.00am - close 
Mansion tech showcase
Explore the coolest new technologies on site at the mansion, from a Charlotte Tilbury beauty boudoir bathroom takeover and a YouCam beauty smart mirror activation, to state-of-the-art Videri canvases integrating artistry with branding and marketing, and freebies from Supergoop! and Kendra Scott in the world's smartest vending machine from SocialVend.

1.00 - 1.45pm
Sustainability fireside chat with Levi's
Learn what it takes to be a sustainable brand and thrive in 2019 with a Levi's Head of Global Product Innovation, Paul Dillinger.

2.00 - 2.45pm
Gameshow: A retail revolution
Watch experts from DIRTY LEMON and other direct-to-consumer darlings show off their smarts in a gameshow panel focused on how they are flocking to physical retail.

5.30 - 7.30pm
Happy Hour & pre dinner glam with Charlotte Tilbury
Fresh from the Red Carpets of Hollywood, Charlotte's Pro Team Tilbury artists will be on hand offering Tilbury Transformation makeovers and Quick Tricks, using Charlotte's award winning makeup and skincare products.

6.00 - 6.30pm
Keynote with the co-founder of Calm, Michael Acton Smith
Get inspired by the co-founder and co-CEO of meditation app Calm, Michael Acton Smith, in conversation with Current Global's co-founder and CEO, Liz Bacelar. The duo will discuss the meditation revolution, what's next from Calm and what it takes to be a serial tech entrepreneur. 

6.00pm - 12am
Calm meditation experience
Sink into the evening with a drop-in transformative experience from Calm at our mansion's pool house, including a guided meditation and exclusive music to help you relax, focus, and refresh.

6.30 - 7.30pm
Cocktail hour: Mixologist bar
Enjoy an invigorating CBD cocktail from Recess or the Ketel One botanical experience.

7.30 - 9.30pm
Dinner
Savor some tasty Southern fusion cuisine from Urban Cowboys. 

11pm - 12am
Nightcap
Top the night off with an exceptional 100% agave nectar nightcap from Tequila Herradura.

SUNDAY 10 MARCH

9.30 - 10.30am
Wellness session with Box + Flow, brought to you by Lululemon 
Find your inner warrior with a cardio and yoga session with Box + Flow, led by founder Olivia Young, who mix in boxing and yoga techniques to get you sweating, brought to you by Lululemon. 

10.00am - close 
Mansion tech showcase
Explore the coolest new technologies on site at the mansion, from a Charlotte Tilbury beauty boudoir bathroom takeover and a YouCam beauty smart mirror activation, to state-of-the-art Videri canvases integrating artistry with branding and marketing, and freebies from Supergoop! and Kendra Scott in the world's smartest vending machine from SocialVend.

11.00-5.00pm
Post workout & afternoon GLOW with Charlotte Tilbury
Fresh from the Red Carpets of Hollywood, Charlotte's Pro Team Tilbury artists will be on hand offering Tilbury Transformation makeovers and Quick Tricks, using Charlotte's award winning makeup and skincare products.

1.00- 1.45pm
Fireside chat with futurist Brian Solis
Hear from futurist and best-selling author Brian Solis on innovation in the era of digital distraction, and how to live a more creative, productive and happy life. 

2.30 - 3.15pm
Gameshow: The business of streetwear
In this interactive conversation, streetwear and fashion buffs from StockX, NTWRK and Lyst, will reveal just what it takes to build hype and maintain an avid community of loyalists.

5.30 - 6.15pm
Fireside chat: Breakthrough beauty tech
Join experts from tech start-up YouCam as they discuss how they are innovating the customer experience with digital and personalization in mind.

5.30-7.30pm
Happy Hour & pre dinner glam with Charlotte Tilbury
Fresh from the Red Carpets of Hollywood, Charlotte's Pro Team Tilbury artists will be on hand offering Tilbury Transformation makeovers and Quick Tricks, using Charlotte's award winning makeup and skincare products.

6.00pm - 12am
Calm meditation experience
Sink into the evening with a drop-in transformative experience from Calm at our mansion's pool house, including a guided meditation and exclusive music to help you relax, focus, and refresh.

6.30 - 7.30pm
Cocktail hour: Mixologist bar
Enjoy an invigorating cocktail from the Ketel One botanical experience.

7.30pm - 9.30pm
Innovation Mansion wrap-up
Celebrate the final few hours of the mansion with music from A-list DJ MICK and Chef Anthony Falco's perfect pizzas, created with Breville's most high-tech pizza oven. 

11pm - 12am
Nightcap
Top the night off with an exceptional 100% agave nectar nightcap from Tequila Herradura.

SOURCE BrainTrust CAA-GBG

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