DALLAS, April 16, 2013 /PRNewswire/ -- The Dallas Holocaust Museum/Center for Education and Tolerance has selected the Internet Marketing arm of 70kft, a Dallas-based integrated brand communications agency, as the agency to redesign its website. Since the Museum's inception in 1984, its sole mission has been dedicated to preserving the memory of the Holocaust while teaching about the moral and ethical response to prejudice, hatred and indifference of humanity.
The DHM/CET set out to find a strategic design agency with the depth of understanding for Internet marketing best practices to engage existing and potential visitors. Given the Museum's audience, the need for ongoing interaction and engagement propelled the DHM/CET to revitalize its current website.
"Museum guests naturally leave feeling inspired through a new understanding of the consequences of hatred," said Mary Pat Higgins, president and CEO of The Dallas Holocaust Museum/Center for Education and Tolerance. "Our goal is to offer an outlet that supports their path of empowerment. 70kft's philosophy and experience with building emotional brand relationships will help us foster our mission within the community."
70kft will help the DHM/CET create an engaging online experience with its visitors. Its goals include structuring a natural navigational flow with creative layout design, advanced website technology and interactive site development. By driving additional traffic to the website and increasing search engine visibility, the Museum will experience ultimate brand loyalty.
"The DHM/CET has an powerful, influential mission supported by compelling stories and information," said Danny Oncina, director of Internet marketing. "We're tasked with creating a memorable online experience coupled with organizing easily accessible and digestible information for their target audience."
Recently, 70kft won the Museum's PR business. 70kft formally added public relations and Internet marketing to complement its noted brand graphic design roots in 2012. The agency refers to its design, public relations and Internet marketing scopes as a means of delivering every brand's core needs.
The addition of the DHM/CET to the agency's roster of clients, such as Verizon Terremark, Monuments Men Foundation, Balcones Resources and NTR Metals, is the culmination of an epic year of growth for 70kft. For more information, visit www.70kft.com.
70kft, a Dallas, Texas-based brand communications agency, addresses specific branding needs for established and emerging brands all across the country. The 10-year-old agency fulfills the unique service niche of expertly delivering three essential brand hot buttons: design, public relations and internet marketing. Veteran industry strategists lead each of the agency's three core disciplines. And, because 70kft is independent, it collaborates with other agencies to meet client needs without infighting or posturing. For more information about our philosophies and heightened thinking, visit www.70kft.com.
About the Dallas Holocaust Museum/Center for Education and Tolerance
Founded in 1984, the Dallas Holocaust Museum/Center for Education and Tolerance is dedicated to preserving the memory of the Holocaust, and to teaching the moral and ethical response to prejudice, hatred and indifference, for the benefit of all humanity. More information can be found at www.DallasHolocaustMuseum.org
Contact: Amanda Lam
Phone: 214-653-1600 ext. 110