The Dallas Morning News Releases Latest Circulation Figures

Results reflect effectiveness of portfolio strategy

Oct 25, 2010, 10:08 ET from The Dallas Morning News

DALLAS, Oct. 25 /PRNewswire/ -- The Dallas Morning News recently filed with the Audit Bureau of Circulations (ABC), subject to audit, a Publisher's Statement and a Consolidated Media Report (CMR) for the six-month period ended September 30, 2010. For this period, the company reported Monday-Friday total circulation for its print products of 426,747 and total weekend portfolio circulation of 697,108, representing 3.47% and 1.78% increases, respectively, compared to the six-month period ended September 30, 2009.

The Dallas Morning News reported Monday-Friday total paid circulation of 264,459 and 373,815 for Sunday, representing a 0.25% increase and 4.28% decrease, respectively, compared with the six-month period ended September 30, 2009.  This period's Publisher's Statement and Consolidated Media Report include Denton Record-Chronicle as a unique edition of The Dallas Morning News.

Reported on the CMR for the period ending September 30, 2010, other products in the print portfolio recorded the following circulation levels:

  • Briefing: 202,886 circulation for Wednesday-Saturday distribution*
  • Al Dia: 96,836 circulation for Wednesday and 120,406 for Saturday distribution
  • Quick: 86,122 circulation for Thursday distribution
  • Denton Record-Chronicle: 9,567 circulation for Monday-Friday and 12,239 circulation for Sunday

"We are pleased that the total audience of our portfolio is growing and that our total paid circulation is generally holding steady," said publisher Jim Moroney. "This is a testament to our unwavering focus on unique, in-depth local journalism."

The company continues to pursue its strategy, launched in 2009, of diversifying revenues to ensure robust and valuable content that appeals to loyal subscribers, who are an attractive audience for advertisers. This approach includes: (1) a premium pricing strategy to increase circulation revenue that supports the company's investment in its newsroom; (2) an ongoing commitment to the strength of the newsroom to produce what readers value most: exceptional local, relevant and unduplicated content that makes a difference in the community; and (3) a growing portfolio of digital and print products, which provides advertisers with quality audiences that can be readily targeted.

About The Dallas Morning News

Established in 1885, The Dallas Morning News ( is Texas' leading newspaper. Its portfolio of print and online products reach an average daily readership of more than 1.1 million. The newspaper has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. In 2005, The News received the Scripps Howard Foundation National Journalism Award for its editorial series calling for mandatory record votes in the Texas legislature, and its Web site,, also was honored for Web reporting. In 2003, the paper launched the leading Spanish-language daily in North Texas, Al Dia; the standard-setting free entertainment tabloid, Quick; and the nation's first editorial blog. In 2008, the paper launched the free, home-delivered quick-read, Briefing. The Dallas Morning News is the flagship newspaper subsidiary of A. H. Belo Corporation.

SOURCE The Dallas Morning News