The Demand Institute Launches New Research Program, Digs Deeper into U.S. Housing & Communities Demand Shifts

NEW YORK, May 13, 2015 /PRNewswire/ -- Americans spend $2 trillion each year buying, renting or improving their homes. Billions more are spent on related goods and services, including appliances, furniture and financial services. The housing sector is central to American life, and it continues to be integral to the economic well-being of families, businesses and the nation. It is critical for organizations and their leaders to better understand how home and community demand shifts impact consumer priorities and behaviors. A new research program from The Demand Institute is designed to help.

The U.S. Housing & Communities Demand Shifts Program offers access to continuous insight on and rigorous, data-driven analysis of both the current state and future of the ever-evolving housing sector. A subscription-based initiative, the program is an extension of more than four years of in-depth research conducted by The Demand Institute – a non-advocacy, non-profit think tank jointly operated by The Conference Board and Nielsen – to aid business leaders and policy makers in effectively addressing the needs of their consumers and citizens.

"Shifting American consumer demand for housing and communities affects global industries in diverse and significant ways," says Jeremy Burbank, vice president of research programs for The Demand Institute. "Our new research program takes a close look at not only how and why that is, but also explores what that means for decision makers in business and policy in the next 5-10 years."

Drawing from proprietary and secondary sources, the program will provide forward-looking perspectives on a range of critical questions, such as:

• U.S. Households, e.g., What are the demographic trends that will affect housing over the next 10 years?
• Home Ownership & Rentership, e.g., What is the outlook for home ownership?
• Home Finance, e.g., What are the implications of potential regulatory changes?
• Home & Community Needs, e.g., What is the demand for smart home technologies?
• Regional & Community Prospects, e.g., How will the housing market recovery vary across different local markets?

The program is available for an annual fee, and offers access to invaluable perspective on the drivers of consumer demand through research briefs, in-depth reports, online data visualization tools and engagement with the research team via webcasts, among other benefits. A collaborative effort, members also have an opportunity to help shape the research agenda.

For more information about the U.S. Housing & Communities Demand Shifts Subscription Program, please visit: http://demandinstitute.org/projects/u-s-housing-and-communities/.

About The Demand Institute
The Demand Institute illuminates how consumer demand is evolving around the world. We help government and business leaders align investments to where consumer demand is headed across industries, countries and markets. A non-advocacy, non-profit organization and a division of The Conference Board, The Demand Institute holds 501(c)(3) tax-exempt status in the United States and is jointly operated by The Conference Board and Nielsen. For more information, please visit demandinstitute.org.

About The Conference Board
The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501 (c)(3) tax-exempt status in the United States. For more information, visit conference-board.org.

About Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world's population. For more information, visit www.nielsen.com.

SOURCE The Conference Board; The Demand Institute

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