'The DeMarco Factor' Maryland PR Launch Handled by Baltimore Public Relations Firm

Jun 14, 2010, 05:20 ET from Sawmill Marketing Public Relations

BALTIMORE, June 14 /PRNewswire/ -- "The DeMarco Factor: Transforming Public Will into Political Power," a new book profiling the fascinating inner workings of Annapolis, Maryland through several high-profile public health social justice advocacy campaigns created and run by Vinny DeMarco, has selected Sawmill Marketing Public Relations of Baltimore to handle PR in Maryland that includes a press event in Annapolis followed by media interviews throughout the state prior to appearances in New York and Washington, D.C.

Sawmill is handling media relations, message development and social media for the book launch.

Co-published by Vanderbilt University Press and the American Public Health Association, the book authored by Michael Pertschuk, former chairman of the Federal Trade Commission and founder of the Advocacy Institute, offers a behind-the-scenes look at some of the campaigns lobbyist DeMarco has orchestrated in Maryland, and how the challenges he faced were overcome, revealing insider details of DeMarco's interactions with lawmakers, advocates, lobbyists and the media.

In 20 years of organizing advocacy campaigns in Maryland, DeMarco has led successful efforts to pass gun control laws (against National Rifle Association opposition), to hike cigarette taxes as a strategy to prevent youth smoking, and to extend health care to hundreds of thousands of low-income workers. He has also built a unique alliance of mainstream and conservative faith groups, which helped secure rare bipartisan votes in Congress for the enactment in July 2009 of landmark FDA regulation of tobacco manufacture and marketing.

About Sawmill Marketing Public Relations

Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com

Susan J. Anthony, Partner

Sawmill Marketing Public Relations

Baltimore, Maryland


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