The Designate Launches Smartphone Application

New tool helps monitor blood alcohol level just in time for holiday season and new Michigan drunk driving law

Oct 21, 2010, 10:03 ET from The Designate

TROY, Mich., Oct. 21 /PRNewswire/ -- The Designate, a fleet of professional drivers that provides transportation to get people and their cars home safely after a night of drinking, has launched a new Smartphone application to help users manage their nightlife.

Currently available on iPhone and Android platform Smartphones, the lifestyle application tool is a blood alcohol concentration estimator designed to help users gauge their ability to drive based on several key factors, including sex, weight, number of drinks and type of beverage consumed.  Once calculated, the application will indicate the likelihood the user is impaired and will offer direct contact to The Designate to arrange a safe ride home.

According to The Designate's owner Tom Proctor, "We hope this new application will be one people utilize when then they are enjoying a night on the town.  We believe it can be an enlightening tool" says Proctor.  "Most people are not aware of their own tolerance level while drinking.  Since everyone usually has their phones with them, we think this tool can help people make that smart call to us to get a safe ride home."

Designed by M10 Mobile Media and Werner Marketing Group—both local Michigan companies—the Smartphone application is free to download for iPhone and Android users under the name The Designate BAC.

The timing of the new app comes just in time for the holiday season, when drinking and driving tend to spike in Michigan and Michigan State Police are expected to increase arrests during a federally funded drunk driving enforcement effort scheduled the week of Halloween, Oct. 25-31.  (source: Michigan State Police)

Also beginning October 31 the state will impose stiffer penalties for a new category of drunken driving known as Operating with a High Bodily Alcohol Content. The new High BAC category will cover drivers who are found with a BAC of 0.17 percent or higher.

About The Designate

Serving the metro Detroit area since 2006, The Designate is an on-call professional driving service that operates seven days a week from 5:30 p.m. to 2:30 a.m.  The Designate provides on-demand, chauffeur and special event services to assist clients and their vehicles in getting home safely and responsibly. For more information, call 1-888-929-8282 or log on www.thedesignate.com.

SOURCE The Designate



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