The Detergent Market size to grow by USD 31.55 billion from 2022 to 2027; Growth in the hospitality sector to boost market growth - Technavio

NEW YORK, Aug. 10, 2023 /PRNewswire/ -- The detergent market is estimated to grow at a CAGR of 5.85% between 2022 and 2027. The market size is forecast to increase by USD 31.55 billion, according to Technavio. Discover some insights on market size historic period (2017 to 2021) and Forecast (2023 to 2027) before buying the full report -Request a sample report

Detergent Market – Company Analysis
Company Landscape - The detergent market is fragmented, with the presence of several global as well as regional companies. A few prominent companies that offer detergent in the market are Church and Dwight Co. Inc., Clariant International Ltd., Croda International Plc, Diversey Holdings Ltd., Ecolab Inc., Galaxy Surfactants Ltd., Henkel AG and Co. KGaA, Huntsman International LLC, Kao Corp., KERSIA GROUP, Lanxess AG, Lion Corp., McBride Plc, Oxiteno SA, Solvay SA, Stepan Co., Tata Chemicals Ltd., Tetra Laval S.A., The Procter and Gamble Co., and Unilever PLC and others.

What's New? -

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!

Company Offerings -

• Church and Dwight Co. Inc. -  The company offers detergent under brand names such as oxi clean, Xtra, and arm hammer.
• Clariant International Ltd.- The company offers detergents such as flyer non-staining solutions, and flyer whitening solutions.
• Croda International Plc - The company offers detergents such as Crothix liquid, crodateric cadp 38, and synperonic a7.
• For details on the company and its offerings – Request a sample report

Detergent Market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on type (powder and liquid), and end-user (household, commercial, and industrial)

• The market share growth by the powder segment will be significant during the forecast period. The market for powder detergents is experiencing growth due to increased demand from China, India, and Brazil. In addition, detergent powders are popular because of their simplicity and effectiveness in removing dust, dirt, grease, and other environmental contaminants. They can be used for both hand washing and machine washing. Hence, these factors are expected to drive segment growth during the forecast period.

Geography Overview
By geography, the detergent market is segmented into North America, APAC, Europe, South America, and Middle the East, and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the detergent market.

• North America is estimated to contribute 33% to the growth of the market during the forecast period. The US plays a significant role in the regional detergent market. Procter and Gamble, a major company, dominates the North American market with popular products like Tide and Gain, holding the largest market share by volume, which is more than half of the market. Other companies like Henkel and Church and Dwight also have substantial market shares in the North American detergent market. Hence, these factors are expected to drive market growth in the region during the forecast period.

For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 - Download a Sample Report

Detergent Market – Market Dynamics

Key Driver

The growth in the hospitality sector is a key factor driving market growth. The number of overseas travelers increased from 175 million in January to July 2021 to 475 million in the same period of 2022, leading to an increase in hotel demand. Laundry services are an important service provided by hotels and are categorized into on-premises and off-premises hotels. Xeros Technology Group is an example of an off-premises laundry system. The increased need for this hotel will also increase the demand for washing machines. Hence, these factors are expected to drive market growth during the forecast period.

Major Trends

Emerging new packaging designs is a major trend in the market. Changes in package design are occurring in the detergent market. Manufacturers are moving away from rigid containers like bottles and cans to more flexible options. HEX Performance, for example, uses stand-up pouches with taps. Sustainable packaging is also gaining importance. Companies like Henkel are developing packaging made from recycled plastic. Henkel's partnership with Plastic Bank contributes to recycling efforts and contributes to the fight against marine plastic pollution. Therefore, these factors are expected to drive market growth during the forecast period.

Significant Challenges

High price wars are a significant challenge restricting market growth. Suppliers in the market are experiencing price competition, particularly due to high concentration and the presence of unorganized players offering lower-priced products. This creates pricing challenges for global players, as the detergent market is highly price elastic. Even small price changes can significantly impact product demand. Liquid detergents are more expensive than alternatives such as powder and piece detergents due to higher manufacturing costs such as raw material and packaging costs. Hence, these factors are expected to restrict market growth during the forecast period.

Drivers, Trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this Detergent Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the detergent market between 2023 and 2027
• Precise estimation of the size of the detergent market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the detergent market across North America, APAC, Europe, South America, and the Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of detergent market companies

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of companies included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global detergent market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global detergent market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Powder - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Powder - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Powder - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Powder - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Powder - Year-over-year growth 2022-2027 (%)

• 6.4 Liquid - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Liquid - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Liquid - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Liquid - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Liquid - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ billion)
• Exhibit 43: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user

• 7.3 Household - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Household - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Household - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Household - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Household - Year-over-year growth 2022-2027 (%)

• 7.4 Commercial and industrial - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Commercial and industrial - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Commercial and industrial - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Commercial and industrial - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Commercial and industrial - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 56: Market opportunity by End-user ($ billion)
• Exhibit 57: Data Table on Market opportunity by End-user ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027 
• Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027 
• Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ billion)
• Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Company Landscape

• 11.1 Overview

• 11.2 Company landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Company Analysis

• 12.1 Companies covered
• Exhibit 109: Companies covered

• 12.2 Market positioning of companies 
• Exhibit 110: Matrix on company position and classification

• 12.3 Church and Dwight Co. Inc. 
• Exhibit 111: Church and Dwight Co. Inc. - Overview
• Exhibit 112: Church and Dwight Co. Inc. - Business segments
• Exhibit 113: Church and Dwight Co. Inc. - Key offerings
• Exhibit 114: Church and Dwight Co. Inc. - Segment focus

• 12.4 Clariant International Ltd. 
• Exhibit 115: Clariant International Ltd. - Overview
• Exhibit 116: Clariant International Ltd. - Business segments
• Exhibit 117: Clariant International Ltd. - Key news
• Exhibit 118: Clariant International Ltd. - Key offerings
• Exhibit 119: Clariant International Ltd. - Segment focus

• 12.5 Croda International Plc 
• Exhibit 120: Croda International Plc - Overview
• Exhibit 121: Croda International Plc - Business segments
• Exhibit 122: Croda International Plc - Key news
• Exhibit 123: Croda International Plc - Key offerings
• Exhibit 124: Croda International Plc - Segment focus

• 12.6 Ecolab Inc.
• Exhibit 125: Ecolab Inc. - Overview
• Exhibit 126: Ecolab Inc. - Business segments
• Exhibit 127: Ecolab Inc. - Key news
• Exhibit 128: Ecolab Inc. - Key offerings
• Exhibit 129: Ecolab Inc. - Segment focus

• 12.7 Galaxy Surfactants Ltd.
• Exhibit 130: Galaxy Surfactants Ltd. - Overview
• Exhibit 131: Galaxy Surfactants Ltd. - Product / Service
• Exhibit 132: Galaxy Surfactants Ltd. - Key offerings

• 12.8 Henkel AG and Co. KGaA 
• Exhibit 133: Henkel AG and Co. KGaA - Overview
• Exhibit 134: Henkel AG and Co. KGaA - Business segments
• Exhibit 135: Henkel AG and Co. KGaA - Key news
• Exhibit 136: Henkel AG and Co. KGaA - Key offerings
• Exhibit 137: Henkel AG and Co. KGaA - Segment focus

• 12.9 Huntsman International LLC 
• Exhibit 138: Huntsman International LLC - Overview
• Exhibit 139: Huntsman International LLC - Business segments
• Exhibit 140: Huntsman International LLC - Key news
• Exhibit 141: Huntsman International LLC - Key offerings
• Exhibit 142: Huntsman International LLC - Segment focus

• 12.10 Kao Corp.
• Exhibit 143: Kao Corp. - Overview
• Exhibit 144: Kao Corp. - Business segments
• Exhibit 145: Kao Corp. - Key offerings
• Exhibit 146: Kao Corp. - Segment focus

• 12.11 Lion Corp.
• Exhibit 147: Lion Corp. - Overview
• Exhibit 148: Lion Corp. - Business segments
• Exhibit 149: Lion Corp. - Key offerings
• Exhibit 150: Lion Corp. - Segment focus

• 12.12 McBride Plc
• Exhibit 151: McBride Plc - Overview
• Exhibit 152: McBride Plc - Business segments
• Exhibit 153: McBride Plc - Key offerings
• Exhibit 154: McBride Plc - Segment focus

• 12.13 Oxiteno SA
• Exhibit 155: Oxiteno SA - Overview
• Exhibit 156: Oxiteno SA - Product / Service
• Exhibit 157: Oxiteno SA - Key offerings

• 12.14 Solvay SA
• Exhibit 158: Solvay SA - Overview
• Exhibit 159: Solvay SA - Business segments
• Exhibit 160: Solvay SA - Key news
• Exhibit 161: Solvay SA - Key offerings
• Exhibit 162: Solvay SA - Segment focus

• 12.15 Tata Chemicals Ltd.
• Exhibit 163: Tata Chemicals Ltd. - Overview
• Exhibit 164: Tata Chemicals Ltd. - Business segments
• Exhibit 165: Tata Chemicals Ltd. - Key offerings
• Exhibit 166: Tata Chemicals Ltd. - Segment focus

• 12.16 The Procter and Gamble Co. 
• Exhibit 167: The Procter and Gamble Co. - Overview
• Exhibit 168: The Procter and Gamble Co. - Business segments
• Exhibit 169: The Procter and Gamble Co. - Key news
• Exhibit 170: The Procter and Gamble Co. - Key offerings
• Exhibit 171: The Procter and Gamble Co. - Segment focus

• 12.17 Unilever PLC
• Exhibit 172: Unilever PLC - Overview
• Exhibit 173: Unilever PLC - Business segments
• Exhibit 174: Unilever PLC - Key news
• Exhibit 175: Unilever PLC - Key offerings
• Exhibit 176: Unilever PLC - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 177: Inclusions checklist
• Exhibit 178: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 179: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 180: Research methodology
• Exhibit 181: Validation techniques employed for market sizing
• Exhibit 182: Information sources

• 13.5 List of abbreviations
• Exhibit 183: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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