ATLANTA, May 5, 2015 /PRNewswire/ -- March was a pivotal month for the health and safety of Atlanta residents. The Lifestyle Lift, a controversial national company with an Atlanta-area office, shuttered its doors both locally and nationally due to widespread reports of irresponsible marketing and unsafe conditions. The company promised quick, low-cost mini-facelifts with dramatic results that often resulted in unsatisfactory outcomes.
Popular plastic surgery review sites, such as RealSelf, show hundreds of negative reviews of the Lifestyle Lift, with patients reporting substandard results, unsafe practices, and false advertising. For many Lifestyle Lift patients, the risks of the procedure ended up greatly outweighing any potential benefit.
Controversy has surrounded the Lifestyle Lift for many years, coming to a head with an investigation by the New York Attorney General's office in 2009 over false reviews published by the company to counteract negative patient testimonials. Then-attorney general Andrew Cuomo said in a statement that the company's attempt to "generate business by duping consumers was cynical, manipulative and illegal." The company had a similar run-in with the Florida attorney general, who required Lifestyle Lift to refund some customer's money and adjust their advertising.
While the Lifestyle Lift's deceptive marketing practices are unethical and many patients have had negative experiences with the procedure, most of the public was unaware of the risks. Few patients realize that there is little government regulation in the area of cosmetic medicine, and that they must vet their provider and facility credentials on their own.
"It is critical that patients check a doctor's board certification and operating facility accreditation before moving forward with any cosmetic procedure," states board certified plastic surgeon Dr. Dean Fardo. "Other red flags include providers making a given procedure sound too easy, reluctance to discuss potential risks, and a lack of verifiable safety measures."
The Swan Center advocates for safe, responsible cosmetic procedures and believes that facelifts should never be "one size fits all." Years of experience have proven that for success and safety, it is essential that each patient's concerns are treated with an individualized surgical plan. The Swan Center's board certified plastic surgeons believe it is critical to have an in-depth consultation with each patient, and through this process, they create a safe rejuvenation plan.
Surgical anti-aging procedures should only be performed by a board certified, highly trained plastic surgeon operating in an accredited surgical facility with hospital-quality safety measures in place. Non-surgical treatments also have risks and should be performed by an MD or a licensed aesthetician under physician supervision.
"It is dangerous to advertise dramatic facial surgery results with the promise of little-to-no downtime," adds Dr. Amy Alderman, board certified plastic surgeon at the Swan Center. "The Swan Center only uses techniques that have been proven to safely lift and tighten the face."
The Lifestyle Lift's quick approach to lifting the face in just one direction often created undesirable results that did not fit the patient's anatomy or individual needs. The Swan Center's plastic surgeons emphasize that the face is a complex part of the body that cannot simply be pulled in one direction. Properly trained plastic surgeons adjust each facelift to the individual patient's facial structure, remove only the necessary tissues, and restore volume through careful repositioning and recontouring of the facial areas.
About the Swan Center for Plastic Surgery: The Swan Center for Plastic Surgery in Atlanta is a practice of board certified plastic surgeons that specialize in cosmetic surgery procedures. The group's commitment to patients and quality of results have made it one of the busiest plastic surgery practices in the Southeast, located at 4165 Old Milton Parkway, Suite 200, Alpharetta, GA, 30005. Learn more at www.swancenteratlanta.com or read the Swan Center's reviews.
Media Contact: Rachel Wischow, The Swan Center for Plastic Surgery, 770-667-0904, Email
SOURCE The Swan Center