The Economist Launches GMAT Tutor For iPhone, A Comprehensive Mobile GMAT Prep Course

NEW YORK, June 5, 2013 /PRNewswire/ -- The Economist announced today the launch of an iPhone app called GMAT Tutor (https://itunes.apple.com/us/app/the-economist-gmat-tutor/id630426298), which allows students to prepare for the GMAT by focusing on their individual learning needs. The app was developed in co-operation with Mindojo (an Israeli technology start-up) and offers approximately 100 hours worth of content and over 5,000 practice questions. GMAT Tutor employs patent-pending artificial intelligence so the more time students spend learning with the program, the more customized it becomes.

"Future MBAs are on the go, so we wanted to provide an intuitive prep tool that fitted with their lives," said Isaac Showman, vice-president at The Economist and general manager of Economist Education. "GMAT Tutor combines cutting-edge adaptive learning technology with the portability of an iPhone. The app has a conversational, almost human tone, and for students around the world, the best GMAT instructor they can find is probably in their pocket."

Access to GMAT Tutor is free for 7 days after which students can pick between two learning plans priced between $475 and $695. Support is offered via a global team of GMAT instructors who are available to answer questions via in-app messaging or live video chats.

The iPhone app is supported by an online version (http://gmat.economist.com) which provides extra features such as full-length Computer Adaptive Testing GMAT practice tests, essay support, and customized progress reports.

The Economist is backing GMAT Tutor's courses with a comprehensive improvement guarantee. If students' GMAT scores don't improve by at least 50 points (or 70 for the advanced program) they will receive a full refund for the course. The Economist plans to release an Android version of GMAT Tutor over the summer.

About GMAT Tutor (http://gmat.economist.com)

GMAT Tutor is an online GMAT preparation course that uses adaptive technology to focus on a student's areas that need the most improvement. This online service offers a personalized curriculum to covers every aspect of the GMAT exam along with over 5,000 practice questions. The course plans also include practice exams, essay marking and one-to-one online sessions with expert GMAT instructors. 

About The Economist (www.economist.com)

With a growing global circulation (now 1.5 million including both print* and digital) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. Its website (www.economist.com) offers articles from the past ten years, in addition to web-only content such as blogs, debates and audio/video programmes. The Economist is now available to download for reading on Android, iPhone, or iPad devices.

*Audit Bureau of Circulations UK/US, July-December 2012

SOURCE The Economist