The Ever-Changing Field of Professional Sports Keeps Keith Lerner on His Toes

Sep 13, 2011, 12:31 ET from Keith Lerner

GAINESVILLE, Fla., Sept. 13, 2011 /PRNewswire/ -- The norm has changed. Keith Lerner, who traditionally spends this time of year talking to college athletes, their parents and advisers, has a different audience this year – former college athletes.

While Lerner, a Chartered Life Underwriter, Chartered Financial Consultant and owner of Total Planning Sports Services, always has some professional clients, circumstances in the National Football League and National Basketball Association have changed that.

The NBA lockout has basketball players thinking about playing overseas this year and considering their insurance options for that endeavor. While the NFL lockout is over, and games are being played, disability insurance should be on the minds of professional athletes because their ability to play provides them with a very high standard of living.

Although the NBA lockout has not directly impacted college athletes, it has influenced the college market making basketball and football players more aware of their future and how they can protect it through insurance policies.

Lerner is passionate about providing college and professional athletes with the comfort of financial security in case of a career-ending injury. With insurance in place, these athletes can continue to play locally or internationally securely.

The amount of the policy is based on the student athlete's projected draft status or a pro athlete's current salary. If the athlete is injured while still in school on or off the field or playing internationally and does not get to play in their professional sport within a year, they can collect.  

Due to the unpredictable shut downs of the NBA and NFL, professional and college players are buying bigger policies. Policies used to average $1 million, but now policies can average from $2.5 million to $3 million.

"This current situation with the NBA has opened up the eyes of professional athletes around the world," Lerner said. "There is no better time to secure their future with a solid insurance policy."

While most of his polices come from football and basketball, Lerner also writes for athletes in baseball, hockey, golf and tennis. He is one of the largest producers of this type in the country.

SOURCE Keith Lerner