The Experts' Choice: Purity® Vodka Continues Unprecedented Reign As Grand Vodka Master For Fourth Consecutive Year
Purity® Vodka Continues to Dominate the Vodka Category as the Experts' Choice at The Spirits Business 2014 Spirits Masters' Competition
NEW YORK, Dec. 4, 2014 /PRNewswire/ -- Purity® Vodka, a Swedish small-batch, ultra-premium vodka, has been once again crowned Grand Vodka Master by The Spirits Business, continuing its unparalleled run as the only brand to receive this extraordinary honor for four consecutive years.
The Spirits Business hosts several competitions, which receive more than 700 submissions throughout the year. Medals are awarded based on blind tasting panels lead by spirit experts and trade journalists. The brands that are awarded Gold and Master Awards are then evaluated on a variety of levels and criteria for the year's ultimate prize, the title of Grand Master.
"The Grand Spirits Master winners of The Spirit Masters Series continues to grow in importance with new categories included each year. It is a pleasure to crown Purity Vodka The Grand Vodka Master 2014 as vodka of the year for the fourth year running. An incredible achievement and a true endorsement of an exceptional tasting Vodka. Well done Purity Vodka," said Daisy Jones, Publisher of Spirits Business.
In addition to this top honor, Purity Vodka continued to dominate the Vodka category in the 2014 Vodka Masters, including three Masters' Awards in the Micro Distillery, Smooth and European categories. The brand also earned Gold Medals in the Super Premium, Organic and Scandinavian categories. The awards were announced the 2014 Spirits Masters Awards on Thursday, December 4, in London.
"Earning Grand Vodka Master for a fourth time is extremely humbling to us as a brand and is a direct result of the continued quality and taste that we seek to provide consumers in every batch and bottle of Purity Vodka," said Thomas Kuuttanen, Master Blender and creator of Purity Vodka. "At Purity Vodka, we have always believed that quality, taste, and attention to detail beats quantity -- and the experts agree."
ABOUT PURITY® VODKA
Purity® Vodka has been awarded more than 95 Gold Medals by experts in the top blind tasting competitions around the world and is the first brand to earn the title of 'Grand Vodka Master' four years in a row at the Spirits Business Vodka Masters. With its heritage based in the 13th century Ellinge Castle in southern Sweden, Purity® Vodka sprang from Master Blender Thomas Kuuttanen's lifelong quest to redefine the vodka category. The heart of Purity® Vodka is distilled 34 times using a specially designed still made of copper and gold, creating a spirit so refined that no filtration is necessary.
For more information about Purity® Vodka, please visit PurityVodka.com.
PLEASE DRINK RESPONSIBLY Purity® Vodka. 40% Alc. by Vol. Distilled from Grain. Imported by Purity® Vodka, Manhasset, N.Y. Product of Sweden. © 2014 Purity® Vodka, Inc.
CONTACT:
Logan J. Williams
Catalyst
973-477-9394
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SOURCE Purity Vodka, Inc.
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