The Expo Group and Explori, Connecting Predictive Intelligence to Architect High-performing Events

IRVING, Texas, April 2, 2026 /PRNewswire/ -- The Expo Group, an Architect Connecting Communities™ leader in exhibitions, exhibits and events, announces a strategic partnership with Explori aimed at elevating industry standards for event performance through actionable intelligence and strategic execution.

While The Expo Group brings deep expertise as a strategic partner, gathering and connecting community intelligence to design more impactful event experiences, Explori brings actionable insights underpinned by industry benchmarks, enabling organizers and exhibitors to measure and continuously improve performance. Together, the partnership leverages shared intelligence to set industry standards and shape the future of events by uncovering patterns others miss and translating them into strategies that drive audience growth, improve exhibitor outcomes, and strengthen long-term event success.

A key component of the partnership is a shared commitment to community intelligence — a strategic approach that connects macro-level industry-level signals with micro-level event, attendee, and exhibitor data to better understand what's happening inside and outside an event's ecosystem. Insights that enable organizers to design more relevant programming, deepen engagement, and build stronger year-round community connections.

"Explori's platform combine with our Community Intelligence offering strengthens our vision as Architects Connecting Communities through curiosity and intelligence to simplify complexity and creating purpose that connects people, strengthens communities and grows brands," said Randy Pekowski, CEO of The Expo Group.

Through the partnership, The Expo Group and Explori will also collaborate on industry research, benchmarking reports, and educational thought leadership to help event organizers navigate evolving attendee and exhibitor expectations and market trends. As part of this collaboration, The Expo Group will hold exclusive rights to Explori's thought leadership within the U.S. association market, bringing unique insights and benchmarking data to association organizers. These insights will provide valuable guidance for organizations looking to enhance event strategy, improve satisfaction, and drive long-term growth.

"I'm absolutely delighted we've formed this collaboration with The Expo Group. At Explori, we've long sought an innovative U.S. general services contractor that can bring our services to complement the work they do for their clients to expand their events. This partnership helps us focus on key U.S. associations that want augmented customer intelligence. Working with The Expo Group has been a pleasure; their team understands data and customer insights, and we share common values and culture," said, Mark Brewster, Founder of Explori.

By combining The Expo Group's expertise in event strategy, design, and execution with Explori's global benchmarking and analytics platform, the partnership will offer event organizers a comprehensive approach to measuring success — from pre-event planning and marketing through onsite engagement and post-event analysis.

Together, the organizations aim to empower event leaders with the insights, tools, and thought leadership needed to grow their communities and maximize the value of their events.

About The Expo Group
The Expo Group architects meaningful connections through the design and management of personalized, high-impact trade shows and events. By applying behavioral science and strategic insight, the company helps clients reimagine the event experience—delivering customized brand environments that drive engagement, valuable content, authentic connections, and measurable commerce. Headquartered near Dallas, The Expo Group operates additional offices in Chicago, Las Vegas, Orlando, and Washington, D.C. Learn more at www.theexpogroup.com.

About Explori
Explori is the leading provider of standardized feedback, benchmarking, and intelligence for the global events industry. Trusted by organizers, associations, and corporates worldwide, Explori empowers stakeholders to measure success, uncover insights, and scale with confidence. Learn more at www.explori.com.

Media Contact:
Lonnie Hackney
Directory, Marketing
[email protected]
972.751.9137

SOURCE The Expo Group