LOS ANGELES, April 30, 2012 /PRNewswire/ -- Spanish Broadcasting System Inc., (SBS) (NASDAQ: SBSA) announced today that after leaving the radio airwaves in the Miami market, DJ Laz (Lazaro Mendez), has decided to return to the airwaves to host his proven top-rated morning drive radio show in Los Angeles. Listeners will be able to enjoy the famous radio personality DJ Laz now on Los Angeles' #1 Party Station™ KXOL 96.3FM. Laz's show will profile his unique brand and style on the microphone beginning Monday, May 14th, 2012, when "The DJ Laz Morning Show" will be broadcast in the Los Angeles market for the first time. The program will air Monday through Friday from 6 a.m. to 10 a.m.
"I am looking forward to starting with SBS L.A. I have felt I was up to the L.A. challenge for sometime now," said DJ Laz.
Laz also stated: "Spanish Broadcasting System, Inc. (SBS) is providing me with a wonderful opportunity to create an entertaining and positive program on the radio. I will be joined by experts, entertainers, musical artists and colleagues from all around the world. The show will be fun, upbeat, interactive and in-tune with the L.A. community. Each show will be a new experience for listeners."
"Signing DJ Laz is very much in line with our strategy of delivering the biggest stars and the best content possible," said Jesus Salas, EVP of Programming for SBS. "The DJ Laz Morning Show" show will reflect Laz's range, popularity and star appeal, providing a terrific platform for DJ Laz to connect one-on-one with his fans through the magic of radio."
"We congratulate DJ. Laz on his new radio show and we know that he will take this opportunity to the next level," said Donny Hudson, VP of Sales of SBS. "This will be a groundbreaking show. There is nothing like it on Spanish radio, period."
"We are all very excited to formally introduce DJ Laz as part of the SBS Radio family in Los Angeles," said Eric Osuna, VP of Sales of SBS Los Angeles. "His morning show will be a reflection of what he has always done so well, which is to entertain and move the community he serves."
"The DJ Laz Morning Show" is a four-hour daily radio program starring DJ Laz. The show will be debuted with an incredibly strong line-up that includes entertainment, news, variety, comedy, interesting stories, and much more. The lifestyle morning show will feature DJ Laz with a format that allows him to touch on different topics as well as informative segments about the issues facing the audience today. The show will also include a great variety of music, picked specifically for this audience. DJ Laz will play chart-topping songs, debut new music and take requests as he welcomes listeners to his new morning show. Joining DJ Laz are a couple of personalities that will be announced shortly.
DJ Laz is a Miami radio icon, holding strong as Miami's #1 top rated radio personality for the past two decades.
Aside from being a huge part of the Miami radio scene on air, Laz has also been instrumental to the Miami music industry for the past twenty years, as well as off air. Growing with the times, DJ Laz has influenced the way artists create music with his cutting edge ideas for the way Miami music should reach the masses.
Laz has worked with artists such as Lil John, Flo-rida, T-Pain, and Miami's own Pitbull who he discovered, just to name a few. Not only is Laz a DJ, he is also an artist who has expanded his genre of music as the eras have changed. Laz was the voice of Miami Booty Music, working with Uncle Luke, and Uncle Al to put Miami on the forefront of the times. Overall, DJ Laz is a radio legend, DJ, and music entrepreneur, developing eccentric sounds and formulas to enhance the way Miami produces music. In 2012, Laz has huge things in store as a Radio Personality, Artist, and Producer and in his venture as a member of the Hennessy DJ Collective.
"The DJ Laz Morning Show"" will be broadcasted live from SBS's brand new, state-of-the-art local studio in Los Angeles, California.
Don't miss "The DJ Laz Morning Show," broadcasting Monday through Friday starting Monday, May 14th, 2012 from 6 a.m. to 10 a.m. on KXOL 96.3FM in Los Angeles, California. Listeners from all around the world can tune in to "The DJ Laz Morning Show" online by visiting www.lamusica.com (Radio Live) or through our official app for your iPhone or Android on www.lamusica.com.
For more information please visit: www.lamusica.com
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.
Media & Press Contact:
Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and Communications (305) 644-4817, [email protected]
SOURCE Spanish Broadcasting System Inc.