The Fashion Luminary Whose Light Will Never Go Out

Most fashion trends are a flash in the pan, but Jovani adapts with the times, and perseveres

Jul 02, 2012, 18:20 ET from Jovani

LOS ANGELES, July 2, 2012 /PRNewswire/ -- Every decade heralds new trends. The seventies brought us bell-bottoms and Angel flight suits (fortunately for the modern world, the internecine fashion war between hippie counter-culture and disco claimed both sides, at least for a while). The eighties brought us leg warmers, mini skirts and over-sized hoop earrings (this was an especially rough time for America, never to be spoken of again). The nineties brought us grunge and prep (but rarely in the same room at once, lest their be bloodshed), with a small revival for hippie fashion (as Generation X stopped hating their Baby Boomer parents and realized Bob Dylan was, like, all right). The dawn of the 21st century mostly recycled old trends (how can you have a signature fashion when you can't even come up with a name for your decade?). Throughout the last thirty years, however, certain fashions have endured, surviving the arrival of new flashy styles that burn out once the novelty wears off. A great example is the innovative designs of Jovani, an international fashion house that has been around since 1980 and offers styles that never go stale.

Jovani is the premier designer of women's dresses, from breathtaking homecoming dresses to couture dresses, pageant dresses, along with evening dresses, and so much more. Let's face it, ladies, jersey wrap dresses had their fun in the sun, but wouldn't you rather show up to the ball in a sexy shear long sleeve dress with fully embellished stones across the entire bodice? Sure, Daisy Dukes may turn all the boys' heads, but a designer beaded gown with a boat neck, exposed back, and a drop waist skirt with gorgeous feathers accomplishes the same feat and captures their imagination. 

The continual allure of Jovani can be explained quite simply: this is a fashion house that never stops pushing itself to new heights. The design team behind each new collection seems to have a bottomless well of creativity at its disposal. Meanwhile, the rest of the fashion world goes through fits and starts, bowing to skinny jeans and platform shoes, but when those ephemeral trends inevitably go the way of the dodo, Jovani remains.

Who knows what the Millennials will bring us once they come of age. Perhaps space age outfits that change colors like mood rings. Perhaps dresses with their own voice boxes to compliment our figure ("No, really, you don't look fat in me!"). Or perhaps some demons from our past - like shoulder pads - will rear their ugly head once more. As William Faulkner once said, "The past is never dead. It's not even past." At least we will still have Jovani to light the way to a better fashion future. Thank goodness for small miracles.

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