The First App That Can Tell If You'll Like a Wine - Before You Buy It
A quick snap of a wine label and the Wine Ring app answers the question 'Will I like It?'
Ushers in an era of the super-informed wine consumer
NEW YORK, Oct. 27, 2015 /PRNewswire/ -- Wine Ring, the leader in consumer preference technology for wine, today introduced a free iOS app that can tell if you'll like a wine before you open the bottle. Using patented, highly-sophisticated learning algorithms, Wine Ring captures personal preferences and then identifies precisely which wines an individual or group of people will like, eliminating uncertainty in choosing wine.
The breakthrough comes as consumers are increasingly making wine a part of everyday life. Wine consumption in the United States has been increasing for 20 years, and the market is now the world's largest, valued at $36 billion. There are now nearly 100 million wine drinkers in the U.S. and another 30 million in the world's second largest wine market by value - the United Kingdom.
While research indicates consumers are eager to discover new wines, the vast majority describe choosing wine as confusing and overwhelming. Most consumers struggle to understand wine because so many grapes, geographies and producers are unknown to them. Consequently, wine consumers are relegated to recommendations based on someone else's preferences or confined to their usual go-to wines.
The Wine Ring app solves this problem. Wine Ring's patented technology – which was developed by a Ph.D. in physiology, together with Masters of Wine – identifies a consumer's patterns of preference and makes recommendations based on them. It is the only app that will tell you if you'll like a wine before you buy it.
Here's how it works: When a consumer tastes a wine, he or she simply tells the Wine Ring app if it's a Love, Like, So-so, or Dislike.™ The app immediately builds a preference profile that updates every time a user rates another wine, evolving as the user's preferences do. Wine Ring's technology can determine basic preferences with as few as a handful of ratings.
A core aspect of the Wine Ring philosophy is to ascertain preference from what consumers instinctively know about wine, without asking them to self-assess in any way. This approach is markedly different from other apps which use wine characteristics to product match, or attempt to determine preference via the results of superficial quizzes about coffee or chocolate.
Wine Ring CEO and Co-Founder Pam Dillon sees the new app as a breakthrough technology that will help consumers to discover new wines. "We built an app that answers the one question consumers have all the time: 'Will I Like It?,' and answers it in a way that incorporates the best of what people can do and the best of what technology can do," said Dillon. "Wine Ring is a new kind of technology, one that puts the human taste for wine into your smartphone."
Individual preference profiles enable the patented Wine Ring technology to deliver a range of unique recommendation functionalities, including answering the one question a wine consumer really wants an answer for: Will I like it? Click here to view the video: https://www.winering.com/explore/#homeVideo
The early reviews speak to Wine Ring's powerful functionality.
Food & Wine magazine just named Wine Ring as a 'crucial' app for the wine consumer. Click here to view the story: https://www.winering.com/explore/press/
Internationally-acclaimed chef and restaurant owner Jean-Georges Vongerichten says: "What Wine Ring has done is extraordinary. It facilitates our ability to offer our guests a more personalized experience and engage with our staff in a whole new way. I'm thrilled to be one of the first to incorporate it in my restaurants."
"We've seen a lot of different apps and technologies that claim to help customers and retailers," said Bill Knight, owner of top LA wine retailer, The Wine House. "But Wine Ring is the real deal. Not only does it give our customers a way to discover new wines, but it allows us as a retailer to be better. Our customers now have the ability to find out which wines in our store that they don't just like, but love."
In addition to answering the question, "Will I like it?" the Wine Ring app also incorporates these features:
- Real-Time Label Recognition – Take a photo of a wine label and get instant wine identification and preference functionality. An indispensable tool for knowing which wine to choose.
- Individual and Group Recommendations – Wine Ring makes recommendations for individuals and groups based on personal preferences. Users can prioritize a user for a group recommendation, such as a friend or family member. Can also be used for gift giving.
- Journal – Wine Ring automatically keeps a journal of all the wines a user rates and offers the ability to add personal notes for each wine. Users can share their wine notes with friends via social media.
- Preference Profile™ – Wing Ring has developed preference styles across red, white, rosé, sparkling and fortified wines so consumers know the styles they prefer and those they don't.
- Fast Tracks™ - Fast Tracks are an easy way to a jump-start a Preference Profile by tasting just a handful of wines. There are Fast Track Tastings for reds, whites and rosés, as well as sparkling and fortified wines.
The Wine Ring app is now available for iOS devices on iTunes.
About Wine Ring
Wine Ring, founded in 2012, is the leader in consumer preference technology. With three broad-reaching patents, Wine Ring identifies individual preferences using learning algorithms that provide users with unique, personalized wine recommendations as well as the ability to answer the question "Will I like it?" A tool for both consumers and the wine industry, Wine Ring focuses on harnessing technology to personalize and enhance the wine experience and help consumers give voice to their preferences. Wine Ring is available for iOS and Android devices. For more information about Wine Ring, visit www.WineRing.com.
Video - http://youtu.be/q8OEc0aDjXQ
SOURCE Wine Ring
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