The Foundary Launches First Sales Event Featuring Exclusive Works From Designer Search Competition Winner, Shawn B. Riley

Special Main Event Sale Showcases Handmade Turned-Wood Art for the Home

Mar 14, 2011, 10:00 ET from The Foundary

OMAHA, Neb., March 14, 2011 /PRNewswire/ -- The Foundary, an exclusive, members-only home and lifestyle flash sale site, today announced a special main event featuring the works of Shawn B. Riley of Beastly Woodturning in Virginia Beach, VA, winner of the Foundary Designer Search Competition.  The special event will begin on Monday, March 14, 2011 at 11:00am EDT at with Riley's limited edition products available to members of the Foundary, while supplies last.

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In February, members of the Foundary voted for their favorite designer from three finalists and selected Riley, a former-marine turned professional wood turner, who inspired members with his love for experimenting with various species of wood, colors and shapes.  Riley's hand-turned items are all one-of-a-kind pieces inspired from the natural properties of the raw wood.

"Each of my pieces, be it a small bottle stopper or a large platter, are handmade and come to life as I uncover the grain of the wood to see where it takes me," said Riley.  "I've traveled from California to Alaska, New York to Arizona and now to Virginia for the past five years, sampling woods from all around the country that I find in wood piles of friend's homes, through woodworking stores, lumber mills and even via the Internet.  I'm honored the members of the Foundary were inspired by my work the way the wood inspires me, and I look forward to sharing my passion through my first sales event."

Launched in November 2010, the Foundary is dedicated to creating a platform for established and emerging designers, like Riley, to share their passion for design and spotlight their stand out products.

"The Foundary and our members have a passion for designers whose works inspire, share a story and define a point of view," said Jason Goldberger, Senior Vice President of Marketing, Merchandising and Site.  "Shawn Riley's one-of-a-kind wood turned works of art, his technique, and his story clearly struck a chord with our members. We welcome Shawn to our family of designers and are thrilled to provide him with a platform to share his talents with others."

About the Foundary:

The Foundary is an exclusive, members-only, daily flash sale site that offers members home and lifestyle products from established and emerging designers and brands at unprecedented savings, up to 70% off retail.

For more information on The Foundary, or to sign up for a free membership, please visit:

About Hayneedle:

Established in 2002, offers an extensive selection of high quality home and lifestyle products, far surpassing what is available in the traditional retail world or from other online retailers. By providing a rewarding shopping experience, exceptional service, true product variety and the right content to buy with confidence, helps customers find what they love and love what they find. The company has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. is privately held and funded by Insight Venture Partners and Sequoia Capital. For more information, visit

SOURCE The Foundary