BOSTON, Nov. 14, 2017 /PRNewswire/ -- Cramer, a full-service brand experience agency, specializing in event and experiential marketing for global B2B brands, has released the fourth annual edition of its Event Technology Landscape. Originally inspired by Chiefmartech.com's popular Marketing Technology Landscape Supergraphic, Cramer's edition uncovers and categorizes the rapidly growing ecosystem of event and experiential marketing technology providers.
Revealed during Event Marketer's EventTech 2017 conference Cramer's Event Technology Landscape has become a popular, simple guide for exploring the hardware, software, and services for event planning, venue and space management, general sessions, breakouts, activations, audience engagement, and more.
"The 245 providers in our Landscape represents a nearly 2x growth in just two years," reports TJ Martin, managing partner at Cramer. "This growth corresponds with the acceleration we are seeing in event and experiential marketing as a whole. As more brands invest in live experiences, more startups and established companies are embracing emerging technologies and establishing completely new categories of event technology."
"Right now, the hottest focus in event technology is attendee intelligence," says Lindsay Nie, Cramer's head of creative technology. "The established event technology providers are creating and consolidating — via acquisition of startups and rivals — more and more offerings that generate, capture, and measure data. The more data we have, the more intelligence we can bring to our entire event experiences."
Over the past year, the industry has seen several examples of this consolidation. Loopd was bought by eTouches and Poken was acquired by GES. Where will the consolidation head next? "I predict the Event Chatbots will be bought up as fast as they are emerging," adds Nie.
As a brand experience agency, Cramer is thriving in today's new experiential era of marketing. The company's fast growth has come as it has expanded its relationships with long-standing clients, while also landing a new roster of global brands. Cramer's clients — such as ADP, Boston Scientific, Dassault Systèmes, IBM, Sanofi Genzyme, Siemens Healthineers, and UPS — trust Cramer to invent, craft, and fuel content-driven experiences, including meetings and events, activations, community and advocacy programs, mixed reality, and marketing campaigns. Visit cramer.com to see how Cramer achieves more with its clients.