The Fragrance Shop Bucks Recession Woes With Expanded Product Selection and Commitment to Superior Customer Service

News provided by

Feb 25, 2010, 04:47 ET

HUNTERSVILLE, N.C., Feb. 25 /PRNewswire/ -- The Fragrance Shop has added over 400 new fragrances and other items to its product line in the past eighteen months. The company now boasts the largest selection of pure perfume and fragrances available on the Internet. The Fragrance Shop website now offers over 1400 fragrance oils, essential oils, aromatherapy and bath and body items. All of their fragrance oils are made without fillers or alcohol. The Fragrance Shop website also offers detailed information on each fragrance such as scent strength, scent life, recommended use, fragrance ingredients and other crucial fragrance information to help consumers select their appropriate fragrance. Even with a recession, The Fragrance Shop is expanding.

"I've always been one of those people that looks at things with a positive outlook," stated Penny Kay, the owner of The Fragrance Shop. "As the economy started to melt down last year, I knew we could continue to grow The Fragrance Shop if we focused on those things that had made us successful in the past."

She went on to say, "The easiest thing in tough economic times would have been to pull back our new product development to save money and just ride out the storm."

"Cutting back on how we handle customers was not an option either," added Kay. "That would have sent the wrong signal to our customer base. People buy from us because they know they are getting their money's worth and they appreciate our attention to detail."

"Instead, during this economic recession, all of our people focused on making The Fragrance Shop a safe harbor in a sea of turbulence and financial uncertainty. We're the happy place that people seek out to forget their daily troubles. We've been the place someone comes to when they want to do something nice for themselves," said Kay.

"Our customers helped us drive our new product development during the recession," said Kay. "One of the most unique features of our business is our Sample Fragrance Oils offer. For a small charge a consumer can order samples from our website of any perfume and fragrance oil. Our sample bottles are large enough to allow you to tryout a particular perfume for one or two weeks. We're one of the few companies on the Internet that offer a sample to help a customer select an appropriate fragrance for them at a very reasonable price."

For consumer shopping convenience, the site's navigations tools make it easy to search for designer fragrances, musk oils, domestic oils, imported oils, essential oils and house blends.

"Instead of pulling back out of fear, we've expanded our business by responding to the requests of our customers. We listened very closely to what people wanted and have responded accordingly and it's worked. Today we are the world's leader in handcrafted pure fragrance oils," stated Penny Kay.

The Fragrance Shop operates retail locations in Charlotte, North Carolina, New Orleans, Louisiana and Laguna Beach, California in addition to the their e-commerce website www.thefragranceshop.com. The company has one of the largest pure oil fragrance and fragrance perfume selections in the world including every important designer fragrance. The Fragrance Shop was begun in 1996 to provide consumers with high quality pure fragrance oils that are made without fillers and alcohol.

About The Fragrance Shop:

The Fragrance Shop has one of the largest pure oil fragrance and fragrance perfume selections in the world including every important designer fragrance. Opening its doors in 1996, The Fragrance Shop was created to provide consumers with highest quality fragrance in pure fragrance oils and perfume oils - with no fillers, no alcohol, ever! If your favorite fragrance is no longer available, or if you want something special and uniquely yours, our Fragrance team with over fifty years of combined experience in custom blending can create or recreate your own signature fragrance! The Fragrance Shop's pure fragrance oils and fragrance perfume selections include Women's Fragrance, Men's Fragrance, Designer Fragrance, Essential Oils and much more pure fragrance oils.

For additional information about The Fragrance Shop contact Fred Elabed or visit www.thefragranceshop.com. The Fragrance Shop utilizes ROI Commerce's e-commerce platform to run their online store.