Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

THE FRANKLIN INSTITUTE AND COMCAST NBCUNIVERSAL ANNOUNCE WORLD PREMIERE OF UNIVERSAL THEME PARKS: THE EXHIBITION


News provided by

The Franklin Institute

Jul 15, 2025, 09:00 ET

Share this article

Share toX

Share this article

Share toX

OPENING FEBRUARY 14, 2026 IN PHILADELPHIA

Groundbreaking New Exhibition Delivers an Immersive Look Inside the Epic World of Universal Theme Parks

Pre-sale Sign-Up Now Live; First Renderings Revealed

PHILADELPHIA, July 15, 2025 /PRNewswire/ -- The Franklin Institute and Comcast NBCUniversal announce today Universal Theme Parks: The Exhibition, a first-of-its-kind experience that delivers an immersive and interactive exploration into the creativity and storytelling of Universal Destinations & Experiences' themed entertainment. Making its world premiere at The Franklin Institute on February 14, 2026, in the heart of Philadelphia, guests can now sign up for early access to tickets and exclusive updates ahead of the public on-sale date at www.fi.edu.

Rendering by MDSX Creative
Rendering by MDSX Creative
Rendering by MDSX Creative
Rendering by MDSX Creative
Rendering by MDSX Creative
Rendering by MDSX Creative

The groundbreaking exhibition spans 18,000 square feet and features eight themed galleries, 25 interactive experiences, and over 100 original artifacts from fan-favorite attractions, including Jurassic World, DreamWorks Animation's How to Train Your Dragon, Universal Monsters, and more. It celebrates Universal's rich history of bringing iconic franchises to life in unique and creative ways, as well as developing thrilling attractions. The exhibit offers a special, inside look at the storytelling, innovation and world-building behind Universal's legendary creations, from The World Famous Studio Tour, exclusive to Universal Studios Hollywood, to the most recent launch of Universal Epic Universe at Universal Orlando Resort and the largest and most technologically advanced theme park to open in the US in decades.

From animatronics, robotics, and ride design to costuming and special effects, guests will explore the artistry, creativity, and technology behind the thrills and chills of the award-winning Universal theme parks. The galleries will delve into the creative world of storyboard artists, animators, game designers, visual effects artists, and prop masters for a rare glimpse into the universe of innovation driven by talented teams that push the boundaries of themed entertainment and shape the future of epic experiences.

Exhibition features:

  • Step into the Action: A fully immersive experience that puts you inside the magic of Universal's greatest attractions.
  • Unleash Your Inner Creator: Build coasters, design monster masks, and program animated figures using real theme park tools and technology.
  • Get Up Close with the Icons: View ride vehicles, props, and more from fan favorite attractions like Jurassic World and Universal Monsters.
  • See the Stars: Pose with costumes of your favorite characters like Toothless, Po, Tigress, and Gingy from Universal's live shows.
  • Explore the Tech Behind the Thrills: Discover the science, storytelling, and effects that power the parks.
  • Strike a Pose: Snap photos with real props and themed environments.

To celebrate today's announcement, early renderings have been released, offering a first look at the immersive galleries, original artifacts, and interactive experiences of Universal Theme Parks: The Exhibition.

"Hosting the world premiere of an exhibition of this caliber in 2026, during what will be a monumental year for the nation, is extraordinary," said Larry Dubinski, President and CEO of The Franklin Institute. "We're proud to add Universal Theme Parks: The Exhibition to the already impressive lineup of major events happening during the 2026 semi-quincentennial in Philadelphia."

"The Franklin Institute is thrilled to present Universal Theme Parks: The Exhibition in partnership with Universal Destinations & Experiences, a trailblazer in the themed entertainment industry," said Abby Bysshe, Chief Experience and Strategy Officer at The Franklin Institute. "This first-of-its-kind exhibition is an immersive showcase of the innovation and imagination behind theme park creation and demonstrates our commitment to delivering exceptional experiences with global audience appeal."

"At Universal, we are known for creating mind-blowing attractions and experiences that shatter guest expectations, and for those wondering how we do it, this engaging exhibit offers an in-depth look that celebrates the talents of our team," said Gerald Raines, Senior Vice President, Global Location Based Entertainment & Licensing, Universal Destinations & Experiences. "We're proud to partner with The Franklin Institute to share the innovation, artistry, and technical expertise we use to bring beloved stories and characters to life for the millions of guests visiting our destinations each year."

Universal Theme Parks: The Exhibition was created in collaboration with the award-winning creative design firm MDSX. The Franklin Institute proudly presents the exhibition in the Nicholas and Athena Karabots Pavilion and the Mandell Center from February 14, 2026, through September 7, 2026.

Comcast NBCUniversal is the local presenting sponsor, and PECO, the proud corporate partner of The Franklin Institute, is the associate sponsor of the exhibition.

"Comcast NBCUniversal has a rich history of delivering innovation and unforgettable moments and experiences to people around the world," said Dalila Wilson-Scott, EVP and Chief Impact & Inclusion Officer, Comcast. "Our partnership with the Franklin Institute demonstrates how Philadelphia continues to be a home for inspiration, ideas, and creativity. We're excited to bring the incredible and breathtaking world of Universal to life for our hometown to experience."

About The Franklin Institute
Located in the heart of Philadelphia, The Franklin Institute is among the nation's premier science centers and a renowned leader in science and technology learning. As a dynamic center of exploration, the museum blends storytelling, interactivity, and entertainment to create unique and inspiring experiences for guests of all ages. Over the past two decades, it has established itself as a premier destination for immersive traveling exhibits in North America, with a strong history of success in presenting major blockbusters and world premieres. Now in its 201st year, the museum remains at the forefront of innovation and a top destination for curious minds seeking to explore the wonders of science and technology. Visit fi.edu to learn more.

About Universal Destinations & Experiences (UDX)
Universal Destinations & Experiences, a unit of Comcast NBCUniversal, offers guests around the world the most innovative, immersive, and popular entertainment experiences. Our portfolio is comprised of world-class theme parks featuring the industry's most thrilling and technologically advanced attractions, exceptional hotels and resorts, unique merchandise, games, virtual and live entertainment experiences. We use our rich collection of stories and franchises – from Universal Pictures, Illumination, DreamWorks Animation, and more— to take people to places they couldn't imagine while creating memorable and emotionally fulfilling moments for people of all ages. Learn more here.

SOURCE The Franklin Institute

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

THE FRANKLIN INSTITUTE RECEIVES SUPPORT FROM THE SIMONS FOUNDATION TO LEAD INNOVATIVE MATH PROGRAMMING AT LOCATIONS NATIONWIDE

THE FRANKLIN INSTITUTE RECEIVES SUPPORT FROM THE SIMONS FOUNDATION TO LEAD INNOVATIVE MATH PROGRAMMING AT LOCATIONS NATIONWIDE

The Franklin Institute, one of the nation's leading science museums, which specializes in providing high-quality, hands-on exhibits and rich...

STUDENTS STEP INTO THE ROLE OF ATHLETIC TRAINERS, CARDIOLOGISTS, DIETITIANS, AND MORE WITH FREE SUMMER SCIENCE PROGRAM!

STUDENTS STEP INTO THE ROLE OF ATHLETIC TRAINERS, CARDIOLOGISTS, DIETITIANS, AND MORE WITH FREE SUMMER SCIENCE PROGRAM!

GSK Science in the Summer™, a nationwide science program for students in grades 2 through 6, has announced a new theme for 2025: Be a Health...

More Releases From This Source

Explore

STEM (Science, Tech, Engineering, Math)

STEM (Science, Tech, Engineering, Math)

Education

Education

Amusement Parks and Tourist Attractions

Amusement Parks and Tourist Attractions

Entertainment

Entertainment

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.