The Future of Functional Dairy Ingredients

NEW YORK, June 14, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Future of Functional Dairy Ingredients

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This report reviews functional dairy ingredients and the products they are used in, and considers the impact of major consumer health trends, market dynamics, and the status of legislation such as EFSA's Nutrition and Health Claims Regulation on dairy innovation in the functional space. It contains case studies and product examples to forecast what will drive success in functional dairy.Gain an insight into recent trends functional dairy innovation, packaging, and marketing through in-depth case studies.Understand the implications and impact of recent EU and US food and nutrition claims regulations on the development of the functional dairy sector.Consider different ways to market functional dairy ingredients and their benefits to consumers and build trust in functional dairy products.Gain an overview of the inherent functional benefits of dairy products – especially milk – and understand the place of fortification in dairy.Analyze regional trends in dairy product innovation and gain insight into how your products can be more effectively positioned in their target market.A shift in the underlying formulation and mix of dairy is due to greater advances food technology and is resulting in a greater ability to target not only different demographic groups by age and gender, but also by ethnicity and unique taste trends. Both the 'add in and take out' trend is going to continue across the functional dairy market.Many factors can impact the success or failure of functional dairy products including consumer understanding of a product's benefits and mechanism of action, price, ingredients, its macronutrient composition, and unlike dietary supplements its taste, texture and food like qualitiesThe future will be challenging on the regulatory front for functional dairy ingredients and products in the EU and US - if not globally - due to the new Novel Dietary Ingredient guidance in the US and Nutritional Health Claims Regulation becoming law in the EU, as it becomes harder to make claims and the burden of proof is placed on manufacturers.What are the key consumer and innovation trends in functional dairy ingredients and how can I adapt my NPD strategy to these opportunities?What's driving the market for functional dairy ingredients and products and where are the opportunities for my business?What's the latest status of EFSA's Nutrition and Health Claims Regulation and how does it affect functional dairy ingredients?How can my company leverage new regulations on health claims to give my functional dairy ingredient a unique selling point and build consumer trust?Is there potential for dairy categories such as cheese, dairy spreads, and ice cream to utilize functional ingredients to create new usage occasions?

About the author

•Disclaimer

EXECUTIVE SUMMARY

•Introduction

•The functional dairy market

•Dairy - a regulatory update

•Healthy dairy brand positioning

•Innovation in healthy dairy – trends, opportunities, and predictions

Introduction

•Summary

•Introduction

- The place of functional ingredients in dairy

•About this report

- Methodology

- Report structure

The functional dairy market

•Summary

•The global dairy market

- Global market value

- Global volume growth

- Global product launch analysis

•Regional analysis of dairy market

- Europe

- US

- Asia-Pacific

Dairy – A regulatory update

•Summary

•Introduction

•Europe – regulatory factors impacting the dairy market

- The Nutrition and Health Claims regulation (NHCR)

- Levels of acceptance and rejection of health claims

•Key dairy opinions from EFSA's health claims review

- Protein, including whey, casein, and soy proteins

- Other favorable claims

- Probiotics: a special case in dairy

•What does EFSA need to approve a health claim?

•EU Nutrition and Health Claims Regulations: conclusions

•Nutrient profiles and the dairy market

•Regulatory factors impacting the dairy market in the US

- New Dietary Ingredient (NDI) guidance

Healthy dairy brand positioning

•Summary

•Introduction

•Functional ingredients within dairy foods

- Milk and its bioactives

- Cheese and its bioactives

- Yogurt and its bioactives

•Positioning functional foods: ingredient- or claim-led?

•Will consumers accept medicalized marketing?

•Innate or fortified goodness?

•Case Studies – leading insights from within the dairy category

- Yogurt – the emergence of pouring and decadent yogurt

- Cheese - heart and gut health lead the category for functional benefits but…

- Milk – omega-3 and probiotics lead fortification

- Spreads – weight management, omega-3 and sterols lead fortification

Innovation in healthy dairy – trends, opportunities, and predictions

•Summary

•Introduction

•Innovation and trends in the yogurt category

•Innovation and trends in the cheese category

- (Untitled sub-section)

•Innovation and trends in the milk category

- (Untitled sub-section)

•Innovation and trends in the spreadable fat category

- (Untitled sub-section)

•Innovation and insight from label claims

- Regional label claim analysis

•The future for dairy – conclusions and opportunities

- Ingredient trends and opportunities

- Category trends and regional opportunities

- Regulatory challenges and opportunities

- Market drivers

Appendix

•Bibliography/references

FIGURES

•Figure: Global dairy market share by value and category ($bn), 2011

•Figure: Global dairy market by volume and category (kg or liters, million) 2011

•Figure: Share of global product launches by category (% launches), 2011

•Figure: Dairy product launches by region (% launches), 2008 and 2011

•Figure: Growth of share of the dairy market by region

•Figure: European dairy market value ($bn), 2007-2015

•Figure: Share of the European dairy market by value (% of value), 2008 and 2011

•Figure: European yogurt market value ($bn), 2007-2015

•Figure: European cheese market value ($bn), 2007-2015

•Figure: European milk market value ($bn), 2007-2015

•Figure: European spreadable fats market value ($bn), 2007-2015

•Figure: European product launch analysis by category, (% products launched), 2011

•Figure: US dairy market value ($bn), 2007-2015

•Figure: Share of the US dairy market by value (% value), 2008 and 2011

•Figure: US yogurt market value ($bn), 2007-2015

•Figure: US cheese market value ($bn), 2007-2015

•Figure: US milk market value ($bn), 2007-2015

•Figure: US spreadable fats market value ($bn), 2007-2015

•Figure: US product launch analysis by category, (% products launched), 2011

•Figure: Asia-Pacific dairy market value ($bn), 2007-2015

•Figure: Share of the Asia-Pacific dairy market by value (% value), 2008 and 2011

•Figure: Asia-Pacific milk market value ($bn), 2007-2015

•Figure: Asia-Pacific yogurt market value ($bn), 2007-2015

•Figure: Asia-Pacific cheese market value ($bn), 2007-2015

•Figure: Asia-Pacific spreadable fats market value ($bn), 2007-2015

•Figure: Asia-Pacific product launch analysis by category (2011)

•Figure: Composition of health claims reviewed by EFSA

•Figure: Status of EFSA's analysis of 13.1 general function claims

•Figure: Acceptance and rejection of health claims by EFSA

•Figure: Status of EFSA's analysis of 13.5 proprietary and new data claims

•Figure: Status of EFSA's analysis of Article 14 disease reduction and child development claims

•Figure: Percentage of probiotics-based health claims submitted by individual European Member States

•Figure: Specific nutrient profiles and conditions of use, which food or certain categories of food must comply with in order to bear nutrition or health claims.

•Figure: Rachel's pouring yogurt and Danone Activia pouring yogurt

•Figure: Müllerlight chocolate sprinkled range

•Figure: MiniCol cheese from Emmi and LiveActive cheese from Kraft

•Figure: Horizon organic DHA fat free milk

•Figure: PULEVA Peques 3 milk from Puleva Food, SL

•Figure: Mojo milk from Abunda Functional Foods

•Figure: NÖM Fasten butter for weight management

•Figure: Ego Age protect yogurt from Ljubljanske mlekarne

•Figure: Slim and Vital yogurt from Ljubljanske mlekarne

•Figure: Activia frozen yogurt from YoCream International

•Figure: Arla squeezy low fat yogurt

•Figure: Innovative packaging for The Deli Garage by Koll Rebbe agency

•Figure: Allegro 9% cream cheese spread with antioxidants from Agropur

•Figure: Kerry Low Low fat spread

•Figure: Nacht Milchkristalle Milk from Milchkristalle

•Figure: Hugo milk from Cocoa-Cola (Chile)

•Figure: Vio from Cocoa-Cola

•Figure: Beviva vitamin spread from Polish company Bunge

•Figure: Beviva z b?onnikiem (fiber)

•Figure: Innovative butter packaging from Yeongkeun, South Korea

•Figure: Leading label claims 2008 vs. 2011

•Figure: Label claim analysis Europe – 2008 vs. 2011

•Figure: Label claim analysis USA – 2008 vs. 2011

•Figure: Label claim analysis Asia Pacific – 2008 vs. 2011

Companies Mentioned

CMS Energy Corporation, Devoteam SA, Ebro Foods, S.A., Hutchison 3G UK Limited, Kerry Group plc, Omnicom Group Inc., Schindler Holding Ltd., Unilever, Unilever UK Foods Ltd., Wolters Kluwer nv

To order this report:

: The Future of Functional Dairy Ingredients

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