The Future of Sustainable Ranching is Female, Just Ask the Founder of Hippie Cow Beef
Nikki Carr isn't your typical rancher-but then Hippie Cow Beef isn't your typical ranch. The proof? Responsibly raised premium beef delivered direct to your door.
KANAWHA, Texas, Nov. 15, 2018 /PRNewswire/ -- In the heart of Texas cattle country, 22-year-old Nikki Carr is pioneering environmentally sound ranching methods to produce top-quality, humanely raised beef—delivered directly to the kitchens of conscientious foodies nationwide. Nikki embodies a new breed of cowboy: eco-conscious, internet savvy…and female. Frustrated by the status quo of the traditional and macho ranch industry, the former showjumper and political science grad launched Hippie Cow Beef home delivery service this year in an effort to do better for the environment and the consumer.
While studying to become an attorney in Dallas, Nikki noted a growing engagement with sustainable food sourcing among her generation; yet she saw little progress in ranching practices when it came to the production of America's most popular meat. "Almost all the beef sold in America is raised in a feedlot," she says. "I visited my partner Parker [Flannery] on a cattle ranch in Australia and noticed the cows there lived freely on pastures. Australia is one of the biggest beef producers in the world, so I felt there was a serious lapse in ways things are done here." Her "Hippie Cows" are never confined to a feedlot, which can negatively impact the animal and the environment. Instead, each cow will spend its entire adult life roaming thousands of acres along the banks of the Red River.
Hippie Cow's pasture-focused process is a radical departure from current practices, especially under the direction of a young woman. As a newcomer attempting to revolutionize the historically masculine world of ranching, Nikki has fought an uphill battle to establish her vision. "Other ranchers wouldn't trust me to open a gate during the first six months of setting up the business," she says. "I always think of that quote: 'Work hard in silence and let success speak for itself.' That's very much my mentality now." Alongside Parker, Carr believes she can engage with an eco-conscious audience of foodies who share her desire to enjoy premium-quality beef that supports a healthy environment. And the philosophy doesn't end there; a portion of the proceeds from the sale of every box will benefit Heroes and Horses, a veterans charity that hosts expedition-style horse packing trips for combat vets suffering from PTSD. Hippie Cow Beef firmly believes in the power of nature and horsemanship to heal psychological scars and is proud to contribute to Heroes and Horses' worthy mission.
About Hippie Cow Beef: Hippie Cow Beef delivers pasture-raised beef to your door direct from our ranch in northern Texas. Founded in 2018, Hippie Cow Beef uses environmentally sound methods that ensure the health of our animals and our ranch is never compromised. Enjoy humanely raised beef, from our home to yours. Hippie Cow Beef is a proud year-round supporter of Heroes and Horses veterans charity.
Contact:
Saisie Moore
207-239-0496
[email protected]
SOURCE Hippie Cow Beef
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