The Fuzzy Peach Frozen Yogurt Bar Announces Launching of Franchise Operations

Sep 27, 2011, 16:59 ET from The Fuzzy Peach

WILMINGTON, N.C., Sept. 27, 2011 /PRNewswire/ -- The Fuzzy Peach, based out of Wilmington, NC, has announced the launch of their franchise operations. The corporation is run by founders Rocco Quaranto, Jason Nista and Wells Struble. The Fuzzy Peach is an alternative frozen desert experience, offering the best frozen yogurt, toppings and fresh fruit within the industry.

"We saw a gap in the market for a more streamline, customer based frozen yogurt experience," Nista said.

By formulating a perfect synergy through customers, employees and franchisees, The Fuzzy Peach strives for an unparalleled dessert experience. "Our mission has always been to put the customer's needs first. That's why our system of self serve yogurt and toppings is so unique and efficient, the customer can control their portion and as a result, the price," Struble said. This system, combined with the general atmosphere of The Fuzzy Peach, has created a loyal customer base as they maintain a "third place" atmosphere within the store.

Market research conducted by The Cameron School of Business at UNCW shows a 98% customer satisfaction rate at The Fuzzy Peach due to their outstanding product, fun atmosphere, and attentive, friendly employees. "We have created a fun brand image that our customers respond to," Quaranto said, "Our operations are based on simplicity and efficiency so it is important that our store layout is welcoming and easy for the customer to navigate."  The customers respond positively to the store's decor which is set to a modern, colorful look, free of clutter and distractions.

With new franchising opportunities, The Fuzzy Peach is opening the door for more like minded professionals to offer the best frozen yogurt in the industry at a reasonable rate. Offering one of the lowest initial investments in the industry, The Fuzzy Peach has a graduated royalty program which allows the franchisee to keep more money as their sales increase.

Franchisees also receive the benefit of having direct access to the founders of the business for home office support. "Our age is really what links us to our customers," Nista said, "We are able to be current with our customers and offer a top quality product."


Laura Guidry


SOURCE The Fuzzy Peach