The Garden City Group, Inc., Launches Rebranding Initiative

GCG Unveils New Corporate Website

Jun 21, 2010, 10:57 ET from The Garden City Group, Inc.

MELVILLE, N.Y., June 21 /PRNewswire/ -- The Garden City Group, Inc. (GCG), one of the largest claims administration firms in the country, today unveiled a newly redesigned corporate website that reflects the firm's recent rebranding initiative.

GCG is the recognized leader in legal administration services for class action settlements, bankruptcy cases and legal noticing programs, with more than 400 employees in offices coast-to-coast.  The overall rebranding effort, new logo and revamped website (www.gardencitygroup.com), created in tandem with SoHo advertising agency Barker/DZP, present a more contemporary, dynamic image that better reflects the firm's forward-thinking outlook, breadth of services, expertise and technology leadership.


"For more than 25 years, GCG has earned the confidence and respect of the legal community when it comes to handling administration services for class action settlements, bankruptcy cases and legal notice programs," said David A. Isaac, chief executive officer of GCG. "Our recent rebranding, as reflected in this new website, more effectively communicates our capabilities, dedication to quality and technology leadership."

GCG has handled some of the largest and most complex cases in class action history, including the $6.1 billion WorldCom Inc. securities litigation, Visa MasterMoney antitrust litigation and Engle Trust Fund distribution. On the bankruptcy side, GCG has handled several high-profile administrations, including the General Motors bankruptcy, which is viewed by many as the largest and most complex bankruptcy of all time.

"At GCG we are constantly looking towards the future and our new rebranding initiative will help us do that," said Neil L. Zola, president and chief operating officer of GCG. "Our new website provides a fresh, well-designed look which creates an informative experience for our online visitors."

About The Garden City Group, Inc.

The Garden City Group, Inc. (www.gardencitygroup.com), a subsidiary of Crawford & Company, administers class action settlements, designs legal notice programs, manages Chapter 11 administrations, and provides expert consultation services.

About Barker/DZP

Barker/DZP (www.barkerdzp.com) is a fast-growing full-service independent agency built from a core team of large-agency veterans who understand the new world of consumer engagement. Barker/DZP delivers high-impact digital innovation, branding, advertising and social media for clients such as P&G, Estee Lauder, The McGraw-Hill Companies, Phoenix Capital, BEST Sports and Entertainment, Viacom, dunhill, IDB Bank and others.

About Crawford

Based in Atlanta, Georgia, Crawford & Company (www.crawfordandcompany.com) is the world's largest independent provider of claims management solutions to the risk management and insurance industry as well as self-insured entities, with a global network of more than 700 locations in 63 countries. The Crawford System of Claims Solutions(SM) offers comprehensive, integrated claims services, business process outsourcing and consulting services for major product lines including property and casualty claims management, workers compensation claims and medical management, and legal settlement administration. The Company's shares are traded on the NYSE under the symbols CRDA and CRDB.

SOURCE The Garden City Group, Inc.



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http://www.gardencitygroup.com