The Gift Takes the Guessing Out of Gifting This Holiday Season

NEW YORK, Dec. 12, 2011 /PRNewswire/ -- The Gift, a new brand  1-800-FLOWERS.COM, Inc. (FLWS), the world's leading florist and gift shop, has launched at www.thegift.com just in time for the holidays. Designed to be a one-stop resource when searching for the perfect gift, The Gift is poised to be a simple and informative solution when seeking a suitable present for every occasion and recipient.

The Gift acts as an online hub for visitors to interact, engage and learn about trends, tips and traditions from gifting experts across the country. By incorporating editorial style articles from leading experts such as world renowned designer and television personality, Courtney Cachet, and nationally recognized dating and relationship coach Matt Titus, The Gift offers readers a unique perspective on the many facets of gifting.

"The Gift is a great way for us to help everyday shoppers celebrate all of life's occasions," said Jim McCann, Founder and CEO, 1-800-FLOWERS.COM. "Ecommerce customers are very savvy, conscious shoppers. With The Gift conveniently located at thegift.com we can provide access to a one stop destination that enables customers to obtain useful insight, gain access to thousands of gift options, and express themselves thoughtfully to the important people in their lives."

As a user focused social-commerce site, The Gift not only provides product gifting ideas from thousands of brands, but it also provides visitors with continually updated deals and promotions from various top online retailers. Site visitors can even tailor each query by age range, personality, price and more, making The Gift a simple solution when trying to select the perfect item. Additional features coming to The Gift include custom gift reminders which will ensure birthdays, anniversaries and important occasions are top of mind, custom wish lists for any occasion, allowing The Gift to take the guessing out of gifting, a daily deal and social curation of gifts.

For additional information, please visit www.TheGift.com.

About The Gift

The Gift, a brand of 1-800-FLOWERS.COM, Inc., is the premier online destination for unique gifting-giving etiquette, trends, and suggestions to assist shoppers with their gift giving needs. Whether looking for the perfect gift to celebrate a loved one's birthday, or sending a token of gratitude to a friend just because-- get advice from the most knowledgeable experts in the gifting industry.

Designed to make gift giving fun and simple, The Gift provides thousands of ideas to ensure that shoppers find that perfect gift for friends and family.  'Today's Gift' is The Gift's own unique daily deal, bringing customers the latest gifts that are at the top of everyone's wish list at significant discounts."

With the ability to segment by gender, age, personality, and occasion, The Gift puts consumers at ease when trying to narrow down the search for the perfect present.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 35 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been delivering smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM's Mobile Flower & Gift Center was named winner of the Mobile Shopping Summit's "Best Mobile Site of 2011." 1-800-FLOWERS.COM has been honored in Internet Retailer's "Hot 100: America's Best Retail Web Sites" for 2011 and has earned STELLAService's highest "elite" ranking versus competitors for customer service in 2011. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com); and wine gifts from Winetasting.com® (www.winetasting.com). The Company's Celebrations® brand (www.celebrations.com) is a premier online destination for fabulous party ideas and planning tips and the newest brand, TheGift (www.thegift.com), is a one-stop-shop for gifting options and gifting advice. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE 1-800-FLOWERS.COM, Inc.