With the growing dental hygiene awareness, along with the rise in self-grooming trends among individuals, the whitening strips segment is expected to gain prominence during the forecast period. The popularity of quick-fix dental solutions is likely to grow in the near future.
Teeth whitening solutions are expected to witness demand from at-home application segment. The in-house usage is growing as these products are quick and convenient to use and require less application time.
Several manufacturers are expected to rely on retailers, representatives, distributors, sales agents as well as a combination of intermediaries for the effective distribution of the products. To gain a competitive edge in the market, manufacturers are expected to make changes in their respective business practices and strategies.
Market Segmentation by Product
Market Segmentation by Application Type
Market Segmentation by Distribution Channels
Teeth Whitening Market – Dynamics
Rising trends of working with intelligent data in dental laboratories and dental practices along with the production of advanced dental products is gaining prominence among the consumers and professionals in the market. Over the years, the profession of dentistry in Western Europe and North America has transformed from the profession dealing with the tooth decay, infections, and pain toward the emphasis on the cosmetic, as well as, preventive care segment. The combination of transition from pain management to the preventive care and technological advancements in the dentistry solutions is expected to witness substantial growth in the market over the forecast period.
Key Drivers and Trends fueling Market Growth:
Increasing incidences of teeth discoloration
Marketing and advertising of teeth whitening products
Stringent regulatory standards for teeth whitening
Growing aesthetic dentistry industry
Teeth Whitening Market – Geography
The increasing discoloration of teeth due to overconsumption of stain-causing drinks and food, poor dental hygiene, along with the presence of fluoride in water, is increasing the demand for teeth bleaching products globally. One of the major factors favorably affecting the market is the occurrence of periodontal diseases among individuals. The rise in oral diseases is increasing consciousness among individuals for dental health and hygiene. Vendors are likely to opt for laser technology and accelerators in the teeth whitening products segment to offer relief from sensitivity or irritation to consumers. Hence, with growing advances in technology, the market is expected to witness improvements in teeth bleaching products.
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