• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
  • Contact

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

The Good Wife Study: Women Still Judged More Harshly for Adultery Than Men


News provided by

ruby Life Inc.

Oct 16, 2019, 06:00 ET

Share this article

Share this article


New data dismisses dated misconceptions on female infidelity

TORONTO, Oct. 16, 2019 /PRNewswire/ - Ashley Madison, the world's leading married dating website1, has released The Good Wife Study, a detailed report* revealing the true nature of female infidelity. A staggering 92% of women believe they face worse and more frequent criticism than men for stepping out of their marriage, and responded by disclosing the real reasons they cheat. The new data breaks down female infidelity and female sexuality as a whole, pushing back on societal expectations plaguing women today.

"Female infidelity is still steeped in misconception," says Isabella Mise, Director of Member Relations for Ashley Madison. "We speak to married women on a regular basis and see the human side of their motivations, which aren't widely known or understood. This report aims to reveal their truth – without judgement or stigma."

The study garnered responses from more than 2,000 female Ashley Madison members and tackles a breadth of topics including domesticity, fantasy, lust, love, and more. The data supports three key findings, each of which is a telling truth with regards to female infidelity and is a stark contrast to the current perceptions pertaining to women and monogamy.

Finding #1: Women find marriage purposeful but monogamy sexually unappealing

It is not the institution of marriage that fails women, but rather the practice of monogamy within it. They derive emotional stability from their primary relationship but no longer desire sexual exclusivity with their spouse.

When asked to define their marriage, the women of Ashley Madison use words like functional, loving, and cooperative. They see the value in a lifelong partner, especially when it comes to child-rearing, which 43% of respondents cite as the reason they're still married. What's glaring, however, is that the majority would also describe their marriage as largely sexless, with 64% admitting to feeling sexually neglected in their primary relationship. Forty-seven per cent of women rarely or never receive oral sex from their spouse and 40% rarely or never reach orgasm, seemingly a large contributor to dead bedrooms.

On average, women have their first affair seven years into their marriage. This follows a decline in both sexual frequency and quality at home, which each take place an average of about five years after saying "I do". While 74% of women still love their spouse, they don't necessarily feel turned on by them. In fact, 64% of women claim they are no longer attracted to their spouse at all and cite "physical change" as the primary catalyst for their affair.

Women identify sexual experimentation, more frequent sex, and novelty as the top three reasons why extramarital sex is better than marital sex. Perhaps, based on these insights, the outsourcing of their intimate needs allows them to behave in a way they can't – or don't desire to – at home.

Finding #2: Women see their infidelity as a supplement to their marriage, not a threat

More than 70% of women have considered divorce or separation, but the data suggests they have no real intention of exiting their marriage. It's no surprise, then, that there's been an 18% decline in divorce from 2008 to 2016. Women are cheating for sex, and in turn preserving their marriages, instead of putting themselves through the arduous and costly process of divorce. Their primary relationship serves as a reliable source of love and familial stability, something they covet and seek to maintain. Infidelity, then, is their pragmatic approach to having their sexual needs met while allowing them to preserve – and in many cases, enhance – their home life.

When asked how their affairs affect their marriage, "no change" was the most selected option. However, women who have seen a change experience less tension and a happier marital dynamic. Twenty-two per cent say their marriage is happier and 29% report better and more frequent sex with their spouse. This would explain why 68% of women are guilt-free when it comes to their affair lives. So much so that they're confident enough to confide in others.

Though infidelity is often shrouded in secrecy, two-thirds of respondents admitted to telling someone about their affairs. Friends and family are the go-to confidants, but 16% of the time women also tell their spouse. This isn't to say they're looking for an exit, because they are not looking to replace their primary partner with one outside partner. Instead, they are exploring multiple outside relationships and report an average of 5.7 affair partners throughout their marriage. Ultimately, they're looking for sexual variety, exploration, and excitement.

Finding #3: Women are successfully compartmentalizing their sex lives and their married lives

Dated gender roles have dictated the assumption that women can't separate emotion from sex. While sex can certainly forge an emotional connection, the women of Ashley Madison are able to draw a line between their married lives and their affair lives – between purpose and pleasure. They can embrace the duties that come with being a mother and wife and can derive emotional value from that, but they outsource their sex in order to effectively and contentedly carry those duties out.

According to the data, the best sex these women have had comes from their affairs, followed by their single years, then by their marriage. The numbers point to a sexual prime between the ages of 40 and 49, where respondents report the highest number of affair partners and the most satisfying sex. This can be particularly promising for women who have not only stopped having sex with their spouse but have fallen into caretaker roles for their ill husbands, which 13% of women report as the main reason they cheat. With understandably higher levels of stress and obligation, they need a reliable outlet for their own wellbeing. Their affair partners have proven themselves worthy and, given these men bring their own set of marital obligations, they understand the importance of keeping the two worlds separate.

"The women of Ashley Madison value marriage and the responsibility that comes along with it, but not at the expense of their erotic needs," concludes Mise. "Where monogamy has fallen short, the pathway of infidelity has proven fruitful, all the while keeping their primary relationship intact. As the saying goes, happy wife, happy life."

To access the full study, click HERE.

*Based on a survey of 2,066 female members of Ashley Madison between July 25, 2019 and September 12, 2019

AshleyMadison.com is the original destination for married dating and the global leader for affairs. With more than 60 million member accounts worldwide since 2002, Ashley Madison is the premiere destination for married dating.

______________________________

1 Based on the numbers of signups to Ashley Madison since 2002

SOURCE ruby Life Inc.

Related Links

www.avidlifemedia.com/

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2023 Cision US Inc.