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The Great American BBQ Tour Takes to the Nation for Sixth Season


News provided by

Trybe Targeting

Apr 01, 2013, 02:00 ET

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NASHVILLE, Tenn., April 1, 2013 /PRNewswire/ -- The facts are clear. Over 80 percent of households in the United States own a backyard grill or smoker, but you don't need a statistics lesson to know that barbecue, grilling and outdoor cooking is America's favorite culinary pastime. For the last five years, and now gearing up for its sixth tour across the country, the Kansas City Barbeque Society has brought its Great American BBQ Tour to the country's biggest festivals and fairs preaching the "Gospel of Q."

Presented by Big Green Egg®, Castle Wood Reserve®, Farmland®, Reser's® Fine Foods and Smithfield®, the Great American BBQ Tour is bringing the spirit and craft of barbecue, grilling and outdoor cooking to a city near you! The tour begins its 22-stop journey on April 5 in Summerville, Ga. at the Smokin' on the River Chattooga's BBQ Cook-Off.

True to its name, the Great American BBQ Tour is dedicated to sharing barbecue and outdoor cooking techniques with fans across the nation. Covering every terrain from the sweet southern pockets of Tennessee and Georgia all the way out to the wild west, the Great American BBQ Tour brings a championship BBQ team to fans and festival attendees to educate them on how to make the most of their backyard grill and let them taste amazing barbecue!

"Over the past five years, the Great American BBQ Tour has been successful beyond our wildest dreams," said Carolyn Wells, executive director of the Kansas City Barbeque Society. "It's a thrill to see barbecue fans across all demographics genuinely excited to learn more about new ways to cook. Promoting barbecue from an educational standpoint has been a cornerstone of both KCBS and the Great American BBQ Tour since the very beginning."

Join tour hosts and barbecue celebrities, Mike and Christine Peters, as they cook up a storm on the Big Green Egg, using Big Green Egg Organic Lump Charcoal, of course, with featured recipes from Castle Wood Reserve, Farmland, Reser's Fine Foods and Smithfield. Of course, there will be plenty of hot-off-the-grill samples to go around as well, so make sure you grab a front-row seat!

Win Big in 2013!

Modern men and women need only a great cooker, some precision prep tools and great food to please their neighbors and family in the "Great Outdoors." That's why the Great American BBQ Tour is giving everyone a chance to snag your very own Great Outdoor Survival Kit, complete with a Large Big Green Egg cooker, a year's supply of Castle Wood Reserve meats and cheeses, Reser's Fine Foods deli salads and a year's supply of pork and/or grilling products from Farmland and Smithfield (see contest rules for details), as well as grilling accessories from both BBQ Guru and ThermoWorks. It's everything you need to survive the suburbs!

And the Great American BBQ Tour isn't stopping there! Stay tuned-in throughout the season for three additional opportunities to win a cooker from Big Green Egg, some awesome EGGcessories, a year's supply of Farmland pork or grilling products and a PartyQ temperature controller from BBQ Guru in the Big Green Giveaway on Facebook.

Keep up with the Great American BBQ Tour all season long! Visit http://kcbs.us/tour.php, Facebook.com/GreatAmericanBBQTour and Twitter (@KCBSBBQTour).

About the Kansas City Barbeque Society

THE KANSAS CITY BARBEQUE SOCIETY (KCBS), a nonprofit organization dedicated to promoting and enjoying barbeque, is the world's largest organization of barbeque and grilling enthusiasts with over 16,000 members worldwide.

KCBS sanctions more than 400 barbeque contests coast-to-coast throughout America. From volunteering to actual event production, our members also offer assistance to civic and charitable organizations who organize events.

About Trybe Targeting

Trybe Targeting was launched in 2009 as the food and enthusiast marketing division of MMA Creative Inc., a 22-year-old marketing and advertising agency with offices in Nashville, Memphis, Cookeville, Tenn. And Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, and the World's Championship Chili Cookoff. Trybe Targeting also helped develop the 2011 Inaugural Sam's Club National BBQ Tour, the richest competition series in barbecue history.

Contact: Jeff Morris 
(615) 297-6886
[email protected] 

SOURCE Trybe Targeting

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