The Green House® Project Announces New Director

Jan 30, 2013, 13:06 ET from The Green House Project

ARLINGTON, Va., Jan. 30, 2013 /PRNewswire/ -- David Farrell, M.S.W., L.N.H.A., a prominent, tireless, and lifelong advocate for improving the quality and changing the culture of long-term care, has been named director of The Green House Project.

Farrell enters as the organization celebrates its 10th anniversary and moves to spread its model for long-term care that looks and feels like a real home. He brings decades of hands-on healthcare leadership experience in the for-profit and nonprofit sectors, and has catalyzed quality improvement and person-centered care on local, state, and national levels.

"The Green House model is a visionary way to deliver the kind of high-quality and personalized care that we all want for ourselves and the people we love," said Farrell. "The model's approach to preserving personal dignity, combined with a solid business and clinical case, is what makes this such an exciting opportunity for me."

The Green House Project was founded in 2003 by gerontologist Dr. Bill Thomas and the Robert Wood Johnson Foundation. There are currently 146 Green House homes in 22 states across the country. The six to 12 elders who live in each home enjoy private rooms and bathrooms and have the freedom to set their own daily routines. They eat home-cooked meals and socialize in common areas resembling the dining and living rooms found in any small home.

Research shows that a Green House home's intimate layout, combined with its innovative staffing model, provides residents with four times more personal and social contact than typical nursing homes - and without additional operation costs.

"David has an impressive track record of success as a change agent and effective executive who gets results. He is a terrific choice for The Green House Project," said Robert Jenkens, the outgoing director, who is assuming the new role of Managing Director for Aging and Independence at NCB Capital Impact. "I am confident that in David's highly capable hands, The Green House Project will continue to deliver significantly improved outcomes for people needing nursing-home levels of care and stronger bottom lines for providers."

To read the full release, visit:

Maura Porcelli, (703) 647-2311,

SOURCE The Green House Project